KDF vs Vitaclean:Which is more popular by branded search?
In August 2026, KDF had more branded searches than Vitaclean among shower filter brands worldwide. KDF was estimated to have 22.2K branded searches compared to Vitaclean’s 1K, and held a 2.5% Share of Search versus Vitaclean’s 0.11%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KDF or Vitaclean?
Compare the shower filter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for KDF, Vitaclean. The figures are in the table below the chart.
View monthly share of search table
| Month | Sprite | Berkey | KDF | AquaBliss | Vitaclean | Jonathan Product |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.6% | 3% | 4.5% | 0.73% | 0.14% | <0.01% |
| Nov 2025 | 90.8% | 4.5% | 3.7% | 0.89% | 0.17% | <0.01% |
| Dec 2025 | 92.4% | 3.7% | 3% | 0.74% | 0.14% | <0.01% |
| Jan 2026 | 92.2% | 3.7% | 3% | 0.9% | 0.14% | <0.01% |
| Feb 2026 | 90.8% | 3.7% | 4.5% | 0.89% | 0.15% | <0.01% |
| Mar 2026 | 92.2% | 3.7% | 3% | 0.9% | 0.12% | <0.01% |
| Apr 2026 | 93% | 3.1% | 3.1% | 0.75% | 0.14% | <0.01% |
| May 2026 | 93% | 3.1% | 3.1% | 0.75% | 0.14% | <0.01% |
| Jun 2026 | 93.5% | 3.1% | 2.5% | 0.75% | 0.14% | <0.01% |
| Jul 2026 | 93.5% | 3.1% | 2.5% | 0.75% | 0.12% | <0.01% |
| Aug 2026 | 94.2% | 2.5% | 2.5% | 0.62% | 0.11% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the KDF and Vitaclean comparison changed over the last 12 months?
3 findings
- KDF was ahead of Vitaclean in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KDF’s estimated Share of Search among shower filter brands worldwide moved from 4.5% to 2.5%, and its estimated monthly branded searches moved from 33.1K to 22.2K.
- Across the 11 months ending August 2026, Vitaclean’s estimated Share of Search among shower filter brands worldwide moved from 0.14% to 0.11%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for shower filter brands worldwide in August 2026?
1 change
Estimated monthly branded searches for KDF worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KDF’s and Vitaclean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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