Brandwave

How popular isJiffy?

In September 2026, people searched for Jiffy by name about 1,690 times worldwide, about the same as the previous year. These searches made up 1.2% of all global propagator brand searches, placing Jiffy fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about propagator brands, Jiffy appeared in two of the five answers and was the fifth most recommended of the nine.

Search and AI answers in September 2026

Jiffy is the fifth most searched of 9 competitors and the fifth most recommended in AI answers.

  1. SankeyShare of searches 42.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Nutley'sShare of searches 28.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. VIVOSUNShare of searches 23.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. Bootstrap FarmerShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. JiffyShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top propagator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jiffy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Jiffy is the fifth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garland1st
  2. Bootstrap Farmer2nd
  3. VIVOSUN3rd
  4. Vitopod4th
  5. Jiffy5th
  6. Stewart6th
  7. Sankey–
  8. Nutley's–
  9. EarlyGrow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garland4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VIVOSUN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bootstrap Farmer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jiffy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitopod2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EarlyGrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sankey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutley's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about propagator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which propagator brands compete with Jiffy?

Jiffy against propagator brands worldwide, by month

Share of searches by month for Sankey, Nutley's, VIVOSUN, Bootstrap Farmer, Jiffy. The figures are in the table below the chart.

View monthly share of searches table
MonthSankeyNutley'sVIVOSUNBootstrap FarmerJiffyEarlyGrowVitopodGarlandStewart
Oct 202520%36.5%36.5%4.9%1.5%0.29%0.15%0.13%0.08%
Nov 202522.9%27.9%41.8%5.6%1.2%0.27%0.18%0.14%0.08%
Dec 202522.5%27.5%41.2%6.7%1.2%0.32%0.27%0.17%0.09%
Jan 202623.9%23.9%35.8%13.1%2%0.28%0.43%0.43%0.19%
Feb 202625.5%25.5%31.2%13.9%2.5%0.3%0.3%0.55%0.3%
Mar 202623.9%29.2%29.2%13.1%3.5%0.28%0.23%0.43%0.28%
Apr 202624.5%30%30%11%3.6%0.29%0.16%0.29%0.19%
May 202627.5%33.7%27.5%8.2%2.4%0.32%0.12%0.14%0.07%
Jun 202624.7%36.9%30.2%6%1.7%0.24%0.1%0.08%0.06%
Jul 202621.3%38.8%31.7%6.3%1.3%0.31%0.11%0.07%0.07%
Aug 202624.7%36.9%30.2%6%1.5%0.29%0.13%0.1%0.06%
Sep 202642.3%28.3%23.1%4.6%1.2%0.22%0.12%0.1%0.05%

  1. 1.Sankey

    42.3%

    Moved from 3rd to 1st. 60.5K estimated branded searches, +123.2% vs prior month. Share +17.6 points.

  2. 2.Nutley's

    28.3%

    Moved from 1st to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -8.6 points.

  3. 3.VIVOSUN

    23.1%

    Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -7.1 points.

  4. 4.Bootstrap Farmer

    4.6%

    Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -1.4 points.

  5. 5.Jiffy

    1.2%

    Held 5th. 1.7K estimated branded searches, 0% vs prior month. Share -0.4 points.

  6. 6.EarlyGrow

    0.22%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Vitopod

    0.12%

    Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

  8. 8.Garland

    0.1%

    Held 8th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.

  9. 9.Stewart

    0.05%

    Held 9th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jiffy and its closest rivals

Every comparison with Jiffy

8 comparisons

How has branded search demand for Jiffy changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jiffy worldwide held steady at 1.7K.
  • Across the 12 months ending September 2026, Jiffy’s share of searches among propagator brands worldwide peaked at 3.6% in April 2026 and was lowest at 1.2% in December 2025.

How did search popularity change for propagator brands worldwide in September 2026?

5 changes

  1. In September 2026, Sankey overtook Nutley's and VIVOSUN to become the leader among propagator brands worldwide, with 42.3% of the searches.

  2. In September 2026, Nutley's lost share of searches among propagator brands worldwide, from 36.9% to 28.3%.

  3. In September 2026, VIVOSUN lost share of searches among propagator brands worldwide, from 30.2% to 23.1%.

  4. In September 2026, Bootstrap Farmer lost share of searches among propagator brands worldwide, from 6% to 4.6%.

  5. Estimated monthly branded searches for Stewart worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Jiffy’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Jiffy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jiffy peat pellets
  • jiffy pots

Do you work for Jiffy? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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