Brandwave

Jiffy vs Stewart:Which is more popular?

In September 2026, Jiffy had more branded searches than Stewart among propagator brands worldwide. Jiffy had about 1,690 branded searches, while Stewart had 70. Jiffy made up 1.2% of all propagator brand searches we track, and Stewart accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about propagator brands, Jiffy and Stewart each appeared in two of the five answers. Jiffy was mentioned before Stewart in two out of three answers.

Among propagator brands worldwide in September 2026

Who do people search for more?

Jiffy, about 24 searches for every 1 for Stewart

Jiffy 1.7K searchesStewart 70 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Jiffy in 2 of 5Stewart in 2 of 5

Who does AI recommend more?

Jiffy, named ahead of Stewart in 2 of 3 answers

Jiffy first in 2Stewart first in 1

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Top propagator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jiffy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stewart was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Jiffy was listed before Stewart in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garland1st
  2. Bootstrap Farmer2nd
  3. VIVOSUN3rd
  4. Vitopod4th
  5. Jiffy5th
  6. Stewart6th
  7. Sankey–
  8. Nutley's–
  9. EarlyGrow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garland4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VIVOSUN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bootstrap Farmer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jiffy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitopod2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EarlyGrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sankey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutley's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about propagator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jiffy or Stewart more popular in search?

This chart shows how often people search Google for Jiffy and Stewart by name. Each line represents a brand's share of searches for all nine propagator brands we track, month by month, from English-language searches worldwide.

Jiffy and Stewart among propagator brands worldwide, by month

Share of searches by month for Jiffy, Stewart. The figures are in the table below the chart.

View monthly share of searches table
MonthSankeyNutley'sVIVOSUNBootstrap FarmerJiffyEarlyGrowVitopodGarlandStewart
Oct 202520%36.5%36.5%4.9%1.5%0.29%0.15%0.13%0.08%
Nov 202522.9%27.9%41.8%5.6%1.2%0.27%0.18%0.14%0.08%
Dec 202522.5%27.5%41.2%6.7%1.2%0.32%0.27%0.17%0.09%
Jan 202623.9%23.9%35.8%13.1%2%0.28%0.43%0.43%0.19%
Feb 202625.5%25.5%31.2%13.9%2.5%0.3%0.3%0.55%0.3%
Mar 202623.9%29.2%29.2%13.1%3.5%0.28%0.23%0.43%0.28%
Apr 202624.5%30%30%11%3.6%0.29%0.16%0.29%0.19%
May 202627.5%33.7%27.5%8.2%2.4%0.32%0.12%0.14%0.07%
Jun 202624.7%36.9%30.2%6%1.7%0.24%0.1%0.08%0.06%
Jul 202621.3%38.8%31.7%6.3%1.3%0.31%0.11%0.07%0.07%
Aug 202624.7%36.9%30.2%6%1.5%0.29%0.13%0.1%0.06%
Sep 202642.3%28.3%23.1%4.6%1.2%0.22%0.12%0.1%0.05%

How has the Jiffy and Stewart comparison changed over the last 12 months?

3 findings
  • Jiffy was ahead of Stewart in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jiffy’s share of searches among propagator brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches held steady at 1.7K.
  • Across the 12 months ending September 2026, Stewart’s share of searches among propagator brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 90 to 70.

How did search popularity change for propagator brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Stewart worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jiffy’s and Stewart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jiffy

2 branded search terms

  • jiffy peat pellets
  • jiffy pots

Stewart

1 branded search term

  • stewart propagator

How the Brand Demand Index is measured

Other head-to-heads among propagator brands

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