Brandwave

Jiffy vs Nutley's:Which is more popular?

In September 2026, Nutley's had more branded searches than Jiffy among propagator brands worldwide. Nutley's had about 40,500 branded searches, while Jiffy had 1,690. Nutley's made up 28.3% of all propagator brand searches we track, and Jiffy accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about propagator brands, Jiffy appeared in two of the five answers and Nutley's in none.

Among propagator brands worldwide in September 2026

Who do people search for more?

Nutley's, about 24 searches for every 1 for Jiffy

Nutley's 40.5K searchesJiffy 1.7K searches

Who does AI mention more?

Jiffy, mentioned in 2 of 5 answers, Nutley's in 0

Jiffy in 2 of 5Nutley's in 0 of 5

Who does AI recommend more?

Jiffy, the only one of the two named

Jiffy first in 2Nutley's never named

Follow Jiffy vs Nutley's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top propagator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Jiffy was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nutley's did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garland1st
  2. Bootstrap Farmer2nd
  3. VIVOSUN3rd
  4. Vitopod4th
  5. Jiffy5th
  6. Stewart6th
  7. Sankey–
  8. Nutley's–
  9. EarlyGrow–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garland4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VIVOSUN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bootstrap Farmer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Jiffy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitopod2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stewart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • EarlyGrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sankey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nutley's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about propagator brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Jiffy or Nutley's more popular in search?

This chart shows how often people search Google for Jiffy and Nutley's by name. Each line represents a brand's share of searches for all nine propagator brands we track, month by month, from English-language searches worldwide.

Jiffy and Nutley's among propagator brands worldwide, by month

Share of searches by month for Nutley's, Jiffy. The figures are in the table below the chart.

View monthly share of searches table
MonthSankeyNutley'sVIVOSUNBootstrap FarmerJiffyEarlyGrowVitopodGarlandStewart
Oct 202520%36.5%36.5%4.9%1.5%0.29%0.15%0.13%0.08%
Nov 202522.9%27.9%41.8%5.6%1.2%0.27%0.18%0.14%0.08%
Dec 202522.5%27.5%41.2%6.7%1.2%0.32%0.27%0.17%0.09%
Jan 202623.9%23.9%35.8%13.1%2%0.28%0.43%0.43%0.19%
Feb 202625.5%25.5%31.2%13.9%2.5%0.3%0.3%0.55%0.3%
Mar 202623.9%29.2%29.2%13.1%3.5%0.28%0.23%0.43%0.28%
Apr 202624.5%30%30%11%3.6%0.29%0.16%0.29%0.19%
May 202627.5%33.7%27.5%8.2%2.4%0.32%0.12%0.14%0.07%
Jun 202624.7%36.9%30.2%6%1.7%0.24%0.1%0.08%0.06%
Jul 202621.3%38.8%31.7%6.3%1.3%0.31%0.11%0.07%0.07%
Aug 202624.7%36.9%30.2%6%1.5%0.29%0.13%0.1%0.06%
Sep 202642.3%28.3%23.1%4.6%1.2%0.22%0.12%0.1%0.05%

How has the Jiffy and Nutley's comparison changed over the last 12 months?

3 findings
  • Nutley's was ahead of Jiffy in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jiffy’s share of searches among propagator brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches held steady at 1.7K.
  • Across the 12 months ending September 2026, Nutley's’ share of searches among propagator brands worldwide moved from 36.5% to 28.3%, and its estimated monthly branded searches held steady at 40.5K.

How did search popularity change for propagator brands worldwide in September 2026?

2 changes

  1. In September 2026, Sankey overtook Nutley's and VIVOSUN to become the leader among propagator brands worldwide, with 42.3% of the searches.

  2. In September 2026, Nutley's lost share of searches among propagator brands worldwide, from 36.9% to 28.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Jiffy’s and Nutley's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jiffy

2 branded search terms

  • jiffy peat pellets
  • jiffy pots

Nutley's

1 branded search term

  • nutleys

How the Brand Demand Index is measured

Other head-to-heads among propagator brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free