Brandwave

How popular isIsabel in search?

In August 2026, there were an estimated 165K branded searches for Isabel worldwide which is up 22.2% over the last 11 months. Isabel holds 10.2% estimated Share of Search among clinical decision support platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. UpToDate62%
  2. Elsevier18.7%
  3. Isabel10.2%
  4. Wolters Kluwer8.4%
  5. BMJ Best Practice0.75%
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Which clinical decision support platforms compete with Isabel?

Isabel against clinical decision support platforms worldwide, by month

Share of Search by month for UpToDate, Elsevier, Isabel, Wolters Kluwer. The figures are in the table below the chart.

View monthly share of search table
MonthUpToDateElsevierIsabelWolters KluwerBMJ Best Practice
Oct 202565%19.6%7.2%7.2%0.96%
Nov 202564.1%19.3%8.7%7.1%0.78%
Dec 202561.9%18.6%10.2%8.4%0.92%
Jan 202665.4%16.1%8.8%8.8%0.79%
Feb 202660.4%18.2%8.2%12.1%1.1%
Mar 202663.5%19.2%7%8.6%1.7%
Apr 202664.9%19.6%7.2%7.2%1.2%
May 202661.8%18.6%10.2%8.3%1.1%
Jun 202665.4%16.1%8.8%8.8%0.79%
Jul 202664.2%15.8%10.6%8.7%0.78%
Aug 202662%18.7%10.2%8.4%0.75%
Sep 2026—————

  1. 1.UpToDate

    62%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Elsevier

    18.7%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +2.9 points.

  3. 3.Isabel

    10.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.4 points.

  4. 4.Wolters Kluwer

    8.4%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.BMJ Best Practice

    0.75%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Isabel and its closest rivals

How has branded search demand for Isabel changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Isabel worldwide rose from 135K to 165K.
  • Across the 11 months ending August 2026, Isabel’s estimated Share of Search among clinical decision support platforms worldwide increased from 7.2% to 10.2%.
  • Across the 11 months ending August 2026, Isabel’s estimated Share of Search among clinical decision support platforms worldwide peaked at 10.6% in July 2026 and was lowest at 7% in March 2026.

How did search popularity change for clinical decision support platforms worldwide in August 2026?

  1. In August 2026, Elsevier gained estimated Share of Search among clinical decision support platforms worldwide, from 15.8% to 18.7%.

  2. In August 2026, UpToDate lost estimated Share of Search among clinical decision support platforms worldwide, from 64.2% to 62%.

  3. Estimated monthly branded searches for Isabel worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.

  4. Estimated monthly branded searches for BMJ Best Practice worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.

How is Isabel measured?

Brandwave collects information about searches that people make online using Isabel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • isabel

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How the Brand Demand Index is measured

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