BMJ Best Practice vs Isabel:Which is more popular by branded search?
In August 2026, Isabel had more branded searches than BMJ Best Practice among clinical decision support platforms worldwide. Isabel was estimated to have 165K branded searches compared to BMJ Best Practice’s 12.1K, and held a 10.2% Share of Search versus BMJ Best Practice’s 0.75%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, BMJ Best Practice or Isabel?
Compare the platforms clinicians check decisions against. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Isabel, BMJ Best Practice. The figures are in the table below the chart.
View monthly share of search table
| Month | UpToDate | Elsevier | Isabel | Wolters Kluwer | BMJ Best Practice |
|---|---|---|---|---|---|
| Oct 2025 | 65% | 19.6% | 7.2% | 7.2% | 0.96% |
| Nov 2025 | 64.1% | 19.3% | 8.7% | 7.1% | 0.78% |
| Dec 2025 | 61.9% | 18.6% | 10.2% | 8.4% | 0.92% |
| Jan 2026 | 65.4% | 16.1% | 8.8% | 8.8% | 0.79% |
| Feb 2026 | 60.4% | 18.2% | 8.2% | 12.1% | 1.1% |
| Mar 2026 | 63.5% | 19.2% | 7% | 8.6% | 1.7% |
| Apr 2026 | 64.9% | 19.6% | 7.2% | 7.2% | 1.2% |
| May 2026 | 61.8% | 18.6% | 10.2% | 8.3% | 1.1% |
| Jun 2026 | 65.4% | 16.1% | 8.8% | 8.8% | 0.79% |
| Jul 2026 | 64.2% | 15.8% | 10.6% | 8.7% | 0.78% |
| Aug 2026 | 62% | 18.7% | 10.2% | 8.4% | 0.75% |
| Sep 2026 | — | — | — | — | — |
How has the BMJ Best Practice and Isabel comparison changed over the last 12 months?
3 findings
- Isabel was ahead of BMJ Best Practice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BMJ Best Practice’s estimated Share of Search among clinical decision support platforms worldwide moved from 0.96% to 0.75%, and its estimated monthly branded searches moved from 18.1K to 12.1K.
- Across the 11 months ending August 2026, Isabel’s estimated Share of Search among clinical decision support platforms worldwide moved from 7.2% to 10.2%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for clinical decision support platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Isabel worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026.
Estimated monthly branded searches for BMJ Best Practice worldwide fell 33.1% over 11 measured months, from 18.1K to 12.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using BMJ Best Practice’s and Isabel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BMJ Best Practice
1 branded search term
- bmj best practice
Isabel
1 branded search term
- isabel
Put your own brand in this comparison
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