How popular isIQAir in search?
In August 2026, there were an estimated 379K branded searches for IQAir worldwide which is up 298.3% over the last 11 months. IQAir holds 49.5% estimated Share of Search among air quality monitor brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which air quality monitor brands compete with IQAir?
Share of Search by month for IQAir, PurpleAir. The figures are in the table below the chart.
View monthly share of search table
| Month | IQAir | PurpleAir | Airthings | Awair | Temtop |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 21.3% | 14.3% | 1.9% | 1.5% |
| Nov 2025 | 86.9% | 6.3% | 5.1% | 0.83% | 0.83% |
| Dec 2025 | 86.8% | 7.7% | 4.2% | 0.69% | 0.55% |
| Jan 2026 | 71.4% | 17.1% | 9.3% | 1.2% | 1% |
| Feb 2026 | 72% | 13.9% | 11.4% | 1.5% | 1.2% |
| Mar 2026 | 70.2% | 13.3% | 13.3% | 1.7% | 1.4% |
| Apr 2026 | 72.3% | 13.8% | 11.3% | 1.5% | 1.2% |
| May 2026 | 61.6% | 20.8% | 13.9% | 2.2% | 1.5% |
| Jun 2026 | 37.4% | 51.7% | 8.5% | 1.4% | 1.1% |
| Jul 2026 | 39.6% | 57.4% | 2.3% | 0.37% | 0.37% |
| Aug 2026 | 49.5% | 48% | 1.9% | 0.31% | 0.25% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 49.5% | 379K | +49.3% | +9.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 48% | 368K | 0% | -9.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 1.9% | 14.8K | 0% | -0.4 points | |
| 4, held 4th | 0.31% | 2.4K | 0% | -0.1 points | |
| 5, held 5th | 0.25% | 1.9K | -20.8% | -0.1 points |
1.
IQAir49.5%
Moved from 2nd to 1st. 379K estimated branded searches, +49.3% vs prior month. Share +9.9 points.
48%
Moved from 1st to 2nd. 368K estimated branded searches, 0% vs prior month. Share -9.3 points.
1.9%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.Awair
0.31%
Held 4th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
5.Temtop
0.25%
Held 5th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.1 points.
Compare search popularity between IQAir and its closest rivals
How has branded search demand for IQAir changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for IQAir worldwide rose from 95.2K to 379K.
- Across the 11 months ending August 2026, IQAir’s estimated Share of Search among air quality monitor brands worldwide decreased from 61.1% to 49.5%.
- Across the 11 months ending August 2026, IQAir’s estimated Share of Search among air quality monitor brands worldwide peaked at 86.9% in November 2025 and was lowest at 37.4% in June 2026.
How did search popularity change for air quality monitor brands worldwide in August 2026?
5 changes
In August 2026, IQAir overtook PurpleAir to take the highest estimated Share of Search among air quality monitor brands worldwide, at 49.5%.
In August 2026, PurpleAir lost estimated Share of Search among air quality monitor brands worldwide, from 57.4% to 48%.
Airthings’ estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 13.9% to 1.9% in August 2026.
Awair’s estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 2.2% to 0.31% in August 2026.
Temtop’s estimated Share of Search among air quality monitor brands worldwide has lost ground for 3 months in a row, from 1.5% to 0.25% in August 2026.
Where does IQAir compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Air purifier brands | 1st of 5 | 37.4% | Show ranking |
| Air quality monitor brands | 1st of 5 | 49.5% | Shown above |
How is IQAir measured?
Brandwave collects information about searches that people make online using IQAir’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- iqair
- iqair air purifier
- iqair atem
- iqair com
- iqair healthpro
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Is IQAir your brand?
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