Brandwave

How popular isIf You Care in search?

In August 2026, there were an estimated 3.8K branded searches for If You Care worldwide which is down 20.8% over the last 11 months. If You Care holds 0.04% estimated Share of Search among baking paper brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sainsbury's97.5%
  2. Kirkland Signature1.2%
  3. Reynolds1.2%
  4. GoodCook0.07%
  5. If You Care0.04%
  6. Bacofoil0.02%
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Where does If You Care compete?

If You Care is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Baking paper brands5th of 60.04%Shown below
Aluminium foil brands4th of 61.6%Show ranking

Which baking paper brands compete with If You Care?

If You Care against baking paper brands worldwide, by month

Share of Search by month for Sainsbury's, If You Care. The figures are in the table below the chart.

View monthly share of search table
MonthSainsbury'sKirkland SignatureReynoldsGoodCookIf You CareBacofoil
Oct 202598%0.65%1.2%0.07%0.05%0.03%
Nov 202597.5%1.2%1.2%0.07%0.05%0.03%
Dec 202597.9%0.97%0.97%0.06%0.04%0.02%
Jan 202697.6%0.79%1.4%0.07%0.06%0.03%
Feb 202697.4%0.96%1.4%0.07%0.06%0.02%
Mar 202697.3%1.4%1.2%0.07%0.05%0.02%
Apr 202698%0.65%1.2%0.07%0.05%0.02%
May 202698.1%0.65%1.2%0.06%0.04%0.02%
Jun 202697.8%0.65%1.4%0.06%0.03%0.02%
Jul 202698.2%0.53%1.2%0.06%0.03%0.02%
Aug 202697.5%1.2%1.2%0.07%0.04%0.02%
Sep 2026——————

  1. 1.Sainsbury's

    97.5%

    Held 1st. 9.1M estimated branded searches, 0% vs prior month. Share -0.7 points.

  2. 2.Kirkland Signature

    1.2%

    Moved from 3rd to 2nd. 110K estimated branded searches, +122.2% vs prior month. Share +0.6 points.

  3. 3.Reynolds

    1.2%

    Moved from 2nd to 3rd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.GoodCook

    0.07%

    Held 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share 0 points.

  5. 5.If You Care

    0.04%

    Held 5th. 3.8K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.Bacofoil

    0.02%

    Held 6th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between If You Care and its closest rivals

Every comparison with If You Care

How has branded search demand for If You Care changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for If You Care worldwide fell from 4.8K to 3.8K.
  • Across the 11 months ending August 2026, If You Care’s estimated Share of Search among baking paper brands worldwide held steady, from 0.05% to 0.04%.

How did search popularity change for baking paper brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature overtook Reynolds to rank 2nd among baking paper brands worldwide, at 1.2%.

  2. In August 2026, Sainsbury's lost estimated Share of Search among baking paper brands worldwide, from 98.2% to 97.5%.

  3. Estimated monthly branded searches for Bacofoil worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  4. Estimated monthly branded searches for If You Care worldwide fell 20.8% over 11 measured months, from 4.8K to 3.8K in August 2026.

How is If You Care measured?

Brandwave collects information about searches that people make online using If You Care’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • if you care
  • ifyoucare

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How the Brand Demand Index is measured

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