How popular isHylo in search?
In September 2026, there were an estimated 60.5K branded searches for Hylo worldwide which is up 22.2% over the last 12 months. Hylo holds 29.5% estimated Share of Search among eye drop brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which eye drop brands compete with Hylo?
Share of Search by month for Systane, Hylo, Optrex. The figures are in the table below the chart.
View monthly share of search table
| Month | Systane | Hylo | Optrex |
|---|---|---|---|
| Oct 2025 | 68.7% | 25.2% | 6.2% |
| Nov 2025 | 72.8% | 21.8% | 5.3% |
| Dec 2025 | 75.8% | 18.6% | 5.6% |
| Jan 2026 | 74.9% | 18.4% | 6.7% |
| Feb 2026 | 75.8% | 18.6% | 5.6% |
| Mar 2026 | 78.5% | 15.7% | 5.8% |
| Apr 2026 | 69.4% | 25.5% | 5.1% |
| May 2026 | 68.7% | 25.2% | 6.2% |
| Jun 2026 | 72% | 21.6% | 6.4% |
| Jul 2026 | 72% | 21.6% | 6.4% |
| Aug 2026 | 72.8% | 21.8% | 5.3% |
| Sep 2026 | 65.7% | 29.5% | 4.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.7% | 135K | 0% | -7.1 points | |
| 2, held 2nd | 29.5% | 60.5K | +49.4% | +7.6 points | |
| 3, held 3rd | 4.8% | 9.9K | 0% | -0.5 points |
Compare search popularity between Hylo and its closest rivals
Every comparison with Hylo
2 comparisons
How has branded search demand for Hylo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hylo worldwide rose from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Hylo’s estimated Share of Search among eye drop brands worldwide increased from 25.2% to 29.5%.
- Across the 12 months ending September 2026, Hylo’s estimated Share of Search among eye drop brands worldwide peaked at 29.5% in September 2026 and was lowest at 15.7% in March 2026.
How did search popularity change for eye drop brands worldwide in September 2026?
3 changes
In September 2026, Hylo gained estimated Share of Search among eye drop brands worldwide, from 21.8% to 29.5%.
In September 2026, Systane lost estimated Share of Search among eye drop brands worldwide, from 72.8% to 65.7%.
In September 2026, Optrex lost estimated Share of Search among eye drop brands worldwide, from 5.3% to 4.8%.
How is Hylo measured?
Brandwave collects information about searches that people make online using Hylo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- hylo
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Is Hylo your brand?
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