Brandwave

How popular isHydralyte in search?

In August 2026, there were an estimated 90.5K branded searches for Hydralyte worldwide which held steady over the last 11 months. Hydralyte holds 8.1% estimated Share of Search among electrolyte powder brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pedialyte49%
  2. LMNT41.7%
  3. Hydralyte8.1%
  4. Nuun1.3%
  5. SiS<0.01%
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Which electrolyte powder brands compete with Hydralyte?

Hydralyte against electrolyte powder brands worldwide, by month

Share of Search by month for Pedialyte, LMNT, Hydralyte. The figures are in the table below the chart.

View monthly share of search table
MonthPedialyteLMNTHydralyteNuunSiS
Oct 202549.3%39.5%9.9%1.3%0.02%
Nov 202549.7%39%10%1.3%0.01%
Dec 202554.2%35.9%8.9%0.98%<0.01%
Jan 202647.7%41.7%9.5%1%<0.01%
Feb 202652.4%37.8%8.6%1.2%0.01%
Mar 202650%40.4%8.2%1.3%0.01%
Apr 202647.6%43.2%7.8%1.3%<0.01%
May 202647.5%43.4%7.8%1.3%<0.01%
Jun 202641.9%48%8.4%1.7%0.01%
Jul 202645.1%46%7.4%1.5%<0.01%
Aug 202649%41.7%8.1%1.3%<0.01%
Sep 2026—————

  1. 1.Pedialyte

    49%

    Moved from 2nd to 1st. 550K estimated branded searches, 0% vs prior month. Share +3.9 points.

  2. 2.LMNT

    41.7%

    Moved from 1st to 2nd. 468K estimated branded searches, -16.6% vs prior month. Share -4.3 points.

  3. 3.Hydralyte

    8.1%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Nuun

    1.3%

    Held 4th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.SiS

    <0.01%

    Held 5th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Hydralyte and its closest rivals

Every comparison with Hydralyte

How has branded search demand for Hydralyte changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hydralyte worldwide held steady at 90.5K.
  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte powder brands worldwide decreased from 9.9% to 8.1%.
  • Across the 11 months ending August 2026, Hydralyte’s estimated Share of Search among electrolyte powder brands worldwide peaked at 10% in November 2025 and was lowest at 7.4% in July 2026.

How did search popularity change for electrolyte powder brands worldwide in August 2026?

  1. In August 2026, Pedialyte overtook LMNT to take the highest estimated Share of Search among electrolyte powder brands worldwide, at 49%.

  2. In August 2026, Hydralyte gained estimated Share of Search among electrolyte powder brands worldwide, from 7.4% to 8.1%.

  3. In August 2026, LMNT lost estimated Share of Search among electrolyte powder brands worldwide, from 46% to 41.7%.

  4. Estimated monthly branded searches for Nuun worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

  5. Estimated monthly branded searches for SiS worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

How is Hydralyte measured?

Brandwave collects information about searches that people make online using Hydralyte’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hydralyte

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How the Brand Demand Index is measured

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