How popular isHostaway in search?
In August 2026, there were an estimated 33.6K branded searches for Hostaway worldwide which held steady over the last 11 months. Hostaway holds 22% estimated Share of Search among vacation rental management platforms worldwide and is ranked 3rd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which vacation rental management platforms compete with Hostaway?
Share of Search by month for Guesty, Lodgify, Hostaway, OwnerRez, Hostfully. The figures are in the table below the chart.
View monthly share of search table
| Month | Guesty | Lodgify | Hostaway | OwnerRez | Hostfully |
|---|---|---|---|---|---|
| Oct 2025 | 30% | 28.7% | 23.6% | 10.7% | 7% |
| Nov 2025 | 29.9% | 35.2% | 19.5% | 10.7% | 4.7% |
| Dec 2025 | 32.1% | 30.7% | 20.7% | 11.5% | 5% |
| Jan 2026 | 28.7% | 33.2% | 22.4% | 10.2% | 5.4% |
| Feb 2026 | 30.8% | 29.4% | 24.1% | 10.9% | 4.8% |
| Mar 2026 | 32.1% | 30.8% | 20.7% | 11.4% | 5% |
| Apr 2026 | 32.1% | 30.8% | 20.7% | 11.4% | 5% |
| May 2026 | 30.9% | 29.4% | 24.1% | 10.8% | 4.8% |
| Jun 2026 | 34.5% | 26.9% | 22.1% | 12.2% | 4.4% |
| Jul 2026 | 34.5% | 27% | 22% | 12.1% | 4.4% |
| Aug 2026 | 34.5% | 26.9% | 22% | 12.1% | 4.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.5% | 52.6K | 0% | 0 points | |
| 2, held 2nd | 26.9% | 41.1K | -0.29% | 0 points | |
| 3, held 3rd | 22% | 33.6K | -0.21% | 0 points | |
| 4, held 4th | 12.1% | 18.4K | -0.32% | 0 points | |
| 5, held 5th | 4.4% | 6.7K | +0.45% | 0 points |
1.
Guesty34.5%
held 1st · 52.6K estimated branded searches · 0% vs prior month · 0 points
2.
Lodgify26.9%
held 2nd · 41.1K estimated branded searches · -0.29% vs prior month · 0 points
3.
Hostaway22%
held 3rd · 33.6K estimated branded searches · -0.21% vs prior month · 0 points
4.
OwnerRez
12.1%
held 4th · 18.4K estimated branded searches · -0.32% vs prior month · 0 points
4.4%
held 5th · 6.7K estimated branded searches · +0.45% vs prior month · 0 points
Compare search popularity between Hostaway and its closest rivals
How has branded search demand for Hostaway changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hostaway worldwide held steady, from 33.8K to 33.6K.
- Across the 11 months ending August 2026, Hostaway’s estimated Share of Search among vacation rental management platforms worldwide decreased from 23.6% to 22%.
- Across the 11 months ending August 2026, Hostaway’s estimated Share of Search among vacation rental management platforms worldwide peaked at 24.1% in May 2026 and was lowest at 19.5% in November 2025.
How did search popularity change for vacation rental management platforms worldwide in August 2026?
4 changes
Hostaway’s estimated Share of Search among vacation rental management platforms worldwide has lost ground for 3 months in a row, from 24.1% to 22% in August 2026.
Estimated monthly branded searches for Guesty worldwide rose 22.3% over 11 measured months, from 43K to 52.6K in August 2026.
Estimated monthly branded searches for OwnerRez worldwide rose 20% over 11 measured months, from 15.4K to 18.4K in August 2026.
Estimated monthly branded searches for Hostfully worldwide fell 33% over 11 measured months, from 10.1K to 6.7K in August 2026.
How is Hostaway measured?
Brandwave collects information about searches that people make online using Hostaway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
8 branded search terms
- hostaway
- hostaway app
- hostaway com
- hostaway pms
- hostaway property management
- hostaway software
- hostaway vacation rental software
- pms hostaway
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Is Hostaway your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.