Brandwave

Vacation rental management platforms:Which brands are most popular in search?

In August 2026, Guesty was the most searched among vacation rental management platforms worldwide, with an estimated 52.6K branded searches and 34.5% estimated Share of Search within this set. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Guesty34.5%
  2. Lodgify26.9%
  3. Hostaway22%
  4. OwnerRez12.1%
  5. Hostfully4.4%

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Share of SearchLeaderboard

Compare tools for managing short-stay listings, bookings and guest operations. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among vacation rental management platforms worldwide, by month

Share of Search by month for Guesty, Lodgify, Hostaway, OwnerRez, Hostfully. The figures are in the table below the chart.

View monthly share of search table
MonthGuestyLodgifyHostawayOwnerRezHostfully
Oct 202530%28.7%23.6%10.7%7%
Nov 202529.9%35.2%19.5%10.7%4.7%
Dec 202532.1%30.7%20.7%11.5%5%
Jan 202628.7%33.2%22.4%10.2%5.4%
Feb 202630.8%29.4%24.1%10.9%4.8%
Mar 202632.1%30.8%20.7%11.4%5%
Apr 202632.1%30.8%20.7%11.4%5%
May 202630.9%29.4%24.1%10.8%4.8%
Jun 202634.5%26.9%22.1%12.2%4.4%
Jul 202634.5%27%22%12.1%4.4%
Aug 202634.5%26.9%22%12.1%4.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Guesty

    34.5%

    held 1st · 52.6K estimated branded searches · 0% vs prior month · 0 points

  2. 2.Lodgify

    26.9%

    held 2nd · 41.1K estimated branded searches · -0.29% vs prior month · 0 points

  3. 3.Hostaway

    22%

    held 3rd · 33.6K estimated branded searches · -0.21% vs prior month · 0 points

  4. 4.OwnerRez

    12.1%

    held 4th · 18.4K estimated branded searches · -0.32% vs prior month · 0 points

  5. 5.Hostfully

    4.4%

    held 5th · 6.7K estimated branded searches · +0.45% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among vacation rental management platforms worldwide?

In August 2026, Guesty was the most searched among vacation rental management platforms worldwide, with an estimated 52.6K branded searches and 34.5% estimated Share of Search within this set. Lodgify is in 2nd place, 7.6 percentage points behind at 26.9% Share of Search.

Global vacation rental management platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Guesty30% → 34.5%34.5%Jun 202628.7%Jan 20261st
Lodgify28.7% → 26.9%35.2%Nov 202526.9%Jun 20262nd
Hostaway23.6% → 22%24.1%May 202619.5%Nov 20253rd
OwnerRez10.7% → 12.1%12.2%Jun 202610.2%Jan 20264th
Hostfully7% → 4.4%7%Oct 20254.4%Jun 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Guesty’s estimated Share of Search among vacation rental management platforms worldwide increased from 30% to 34.5%.
  • Across the 11 months ending August 2026, Lodgify’s estimated Share of Search among vacation rental management platforms worldwide decreased from 28.7% to 26.9%.
  • Across the 11 months ending August 2026, Hostaway’s estimated Share of Search among vacation rental management platforms worldwide decreased from 23.6% to 22%.
  • Across the 11 months ending August 2026, OwnerRez’s estimated Share of Search among vacation rental management platforms worldwide increased from 10.7% to 12.1%.
  • Across the 11 months ending August 2026, Hostfully’s estimated Share of Search among vacation rental management platforms worldwide decreased from 7% to 4.4%.
  • Across the 11 months ending August 2026, Guesty’s estimated Share of Search among vacation rental management platforms worldwide peaked at 34.5% in June 2026 and was lowest at 28.7% in January 2026.
  • Across the 11 months ending August 2026, Lodgify’s estimated Share of Search among vacation rental management platforms worldwide peaked at 35.2% in November 2025 and was lowest at 26.9% in June 2026.
  • Across the 11 months ending August 2026, Hostaway’s estimated Share of Search among vacation rental management platforms worldwide peaked at 24.1% in May 2026 and was lowest at 19.5% in November 2025.
  • Across the 11 months ending August 2026, OwnerRez’s estimated Share of Search among vacation rental management platforms worldwide peaked at 12.2% in June 2026 and was lowest at 10.2% in January 2026.
  • Across the 11 months ending August 2026, Hostfully’s estimated Share of Search among vacation rental management platforms worldwide peaked at 7% in October 2025 and was lowest at 4.4% in June 2026.

How did search popularity change for vacation rental management platforms worldwide in August 2026?

  1. Hostaway’s estimated Share of Search among vacation rental management platforms worldwide has lost ground for 3 months in a row, from 24.1% to 22% in August 2026.

  2. Estimated monthly branded searches for Guesty worldwide rose 22.3% over 11 measured months, from 43K to 52.6K in August 2026.

  3. Estimated monthly branded searches for OwnerRez worldwide rose 20% over 11 measured months, from 15.4K to 18.4K in August 2026.

  4. Estimated monthly branded searches for Hostfully worldwide fell 33% over 11 measured months, from 10.1K to 6.7K in August 2026.

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