How popular isGrund in search?
In August 2026, there were an estimated 90.5K branded searches for Grund worldwide which is up 49.6% over the last 11 months. Grund holds 20.9% estimated Share of Search among bath mat brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Country Club69.4%
Grund20.9%- JVL4.2%
- Hug Rug2.8%
Turtle Mat1.5%
Croydex1.2%
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Which bath mat brands compete with Grund?
Share of Search by month for Country Club, Grund, JVL, Hug Rug. The figures are in the table below the chart.
View monthly share of search table
| Month | Country Club | Grund | JVL | Hug Rug | Turtle Mat | Croydex |
|---|---|---|---|---|---|---|
| Oct 2025 | 73% | 14.7% | 4.4% | 3.6% | 2.4% | 2% |
| Nov 2025 | 72% | 14.5% | 4.3% | 4.3% | 2.9% | 1.9% |
| Dec 2025 | 73.3% | 14.7% | 4.4% | 3.6% | 2% | 2% |
| Jan 2026 | 75% | 12.3% | 4.5% | 3.7% | 2.5% | 2% |
| Feb 2026 | 75.6% | 12.4% | 4.5% | 3.7% | 2% | 1.7% |
| Mar 2026 | 73.8% | 14.8% | 4.4% | 3.6% | 1.6% | 1.6% |
| Apr 2026 | 75.4% | 15.2% | 4.5% | 2.5% | 1.4% | 1.1% |
| May 2026 | 75.9% | 15.3% | 4.6% | 2% | 1.1% | 1.1% |
| Jun 2026 | 72% | 17.7% | 5.3% | 2.4% | 1.3% | 1.3% |
| Jul 2026 | 72.3% | 17.8% | 5.3% | 1.9% | 1.3% | 1.3% |
| Aug 2026 | 69.4% | 20.9% | 4.2% | 2.8% | 1.5% | 1.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.4% | 301K | 0% | -2.9 points | |
| 2, held 2nd | 20.9% | 90.5K | +22.3% | +3.1 points | |
| 3, held 3rd | 4.2% | 18.1K | -18.5% | -1.2 points | |
| 4, held 4th | 2.8% | 12.1K | +49.4% | +0.8 points | |
| 5, moved from 6th to 5th | 1.5% | 6.6K | +22.2% | +0.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 1.2% | 5.4K | 0% | -0.1 pointsmoved from 5th to 6th |
69.4%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share -2.9 points.
2.
Grund20.9%
Held 2nd. 90.5K estimated branded searches, +22.3% vs prior month. Share +3.1 points.
3.JVL
4.2%
Held 3rd. 18.1K estimated branded searches, -18.5% vs prior month. Share -1.2 points.
4.Hug Rug
2.8%
Held 4th. 12.1K estimated branded searches, +49.4% vs prior month. Share +0.8 points.
1.5%
Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.2 points.
6.
Croydex1.2%
Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Grund and its closest rivals
How has branded search demand for Grund changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Grund worldwide rose from 60.5K to 90.5K.
- Across the 11 months ending August 2026, Grund’s estimated Share of Search among bath mat brands worldwide increased from 14.7% to 20.9%.
- Across the 11 months ending August 2026, Grund’s estimated Share of Search among bath mat brands worldwide peaked at 20.9% in August 2026 and was lowest at 12.3% in January 2026.
How did search popularity change for bath mat brands worldwide in August 2026?
6 changes
In August 2026, Grund gained estimated Share of Search among bath mat brands worldwide, from 17.8% to 20.9%.
In August 2026, Hug Rug gained estimated Share of Search among bath mat brands worldwide, from 1.9% to 2.8%.
In August 2026, Country Club lost estimated Share of Search among bath mat brands worldwide, from 72.3% to 69.4%.
In August 2026, JVL lost estimated Share of Search among bath mat brands worldwide, from 5.3% to 4.2%.
In August 2026, Turtle Mat rose from 6th to 5th among bath mat brands worldwide.
In August 2026, Croydex fell from 5th to 6th among bath mat brands worldwide.
How is Grund measured?
Brandwave collects information about searches that people make online using Grund’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- grund
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Is Grund your brand?
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