Brandwave

How popular isGraphite in search?

In September 2026, there were an estimated 201K branded searches for Graphite worldwide which is down 18.3% over the last 12 months. Graphite holds 1.1% estimated Share of Search among code review platforms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. GitHub93.1%
  2. GitLab4.6%
  3. Graphite1.1%
  4. Bitbucket1.1%
  5. Review Board0.02%
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Which code review platforms compete with Graphite?

Graphite against code review platforms worldwide, by month

Share of Search by month for GitHub, GitLab, Graphite. The figures are in the table below the chart.

View monthly share of search table
MonthGitHubGitLabGraphiteBitbucketReview Board
Oct 202589.4%6.6%2%2%0.02%
Nov 202592.1%4.6%1.7%1.7%0.02%
Dec 202590.5%5.5%2%2%0.02%
Jan 202690.1%5.5%2.5%2%0.02%
Feb 202692.4%4.6%1.4%1.7%0.02%
Mar 202692.6%4.6%1.4%1.4%0.01%
Apr 202692.9%4.6%1.1%1.4%0.02%
May 202692.9%4.6%1.1%1.4%0.01%
Jun 202691.9%5.6%1.1%1.4%0.02%
Jul 202692.9%4.6%1.1%1.4%0.02%
Aug 202693.9%3.8%1.1%1.1%0.01%
Sep 202693.1%4.6%1.1%1.1%0.02%
  1. 1.GitHub

    93.1%

    Held 1st. 16.6M estimated branded searches, 0% vs prior month. Share -0.8 points.

  2. 2.GitLab

    4.6%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +0.8 points.

  3. 3.Graphite

    1.1%

    Held 3rd. 201K estimated branded searches, -0.04% vs prior month. Share 0 points.

  4. 4.Bitbucket

    1.1%

    Held 4th. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  5. Held 5th. 4.4K estimated branded searches, +131.6% vs prior month. Share 0 points.

Compare search popularity between Graphite and its closest rivals

How has branded search demand for Graphite changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Graphite worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Graphite’s estimated Share of Search among code review platforms worldwide decreased from 2% to 1.1%.
  • Across the 12 months ending September 2026, Graphite’s estimated Share of Search among code review platforms worldwide peaked at 2.5% in January 2026 and was lowest at 1.1% in June 2026.

How did search popularity change for code review platforms worldwide in September 2026?

  1. In September 2026, GitLab gained estimated Share of Search among code review platforms worldwide, from 3.8% to 4.6%.

  2. In September 2026, GitHub lost estimated Share of Search among code review platforms worldwide, from 93.9% to 93.1%.

  3. Estimated monthly branded searches for Review Board worldwide rose 83.3% over 12 measured months, from 2.4K to 4.4K in September 2026.

  4. Estimated monthly branded searches for Graphite worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for Bitbucket worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How is Graphite measured?

Brandwave collects information about searches that people make online using Graphite’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • graphite
  • graphite code review

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How the Brand Demand Index is measured

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Is Graphite your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.