Brandwave

How popular isGatsby in search?

In August 2026, there were an estimated 301K branded searches for Gatsby worldwide which is down 33.1% over the last 11 months. Gatsby holds 87.4% estimated Share of Search among static site generators worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Gatsby87.4%
  2. Jekyll9.6%
  3. Astro2.9%
  4. Hugo0.09%
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Which static site generators compete with Gatsby?

Gatsby against static site generators worldwide, by month

Share of Search by month for Gatsby, Jekyll, Astro. The figures are in the table below the chart.

View monthly share of search table
MonthGatsbyJekyllAstroHugo
Oct 202588.7%9.8%1.3%0.2%
Nov 202590.4%8.1%1.3%0.18%
Dec 202590.4%8.1%1.3%0.14%
Jan 202685.5%11.5%2.8%0.2%
Feb 202687.8%9.7%2.4%0.21%
Mar 202687.8%9.7%2.4%0.17%
Apr 202687.8%9.7%2.4%0.14%
May 202687.8%9.7%2.4%0.14%
Jun 202687.4%9.6%2.9%0.11%
Jul 202687.4%9.6%2.9%0.11%
Aug 202687.4%9.6%2.9%0.09%
Sep 2026————
  1. 1.Gatsby

    87.4%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Jekyll

    9.6%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Astro

    2.9%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Hugo

    0.09%

    Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

Compare search popularity between Gatsby and its closest rivals

How has branded search demand for Gatsby changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gatsby worldwide fell from 450K to 301K.
  • Across the 11 months ending August 2026, Gatsby’s estimated Share of Search among static site generators worldwide decreased from 88.7% to 87.4%.
  • Across the 11 months ending August 2026, Gatsby’s estimated Share of Search among static site generators worldwide peaked at 90.4% in December 2025 and was lowest at 85.5% in January 2026.

How did search popularity change for static site generators worldwide in August 2026?

  1. Estimated monthly branded searches for Astro worldwide rose 50% over 11 measured months, from 6.6K to 9.9K in August 2026.

  2. Estimated monthly branded searches for Hugo worldwide fell 68% over 11 measured months, from 1K to 320 in August 2026.

  3. Estimated monthly branded searches for Jekyll worldwide fell 33.1% over 11 measured months, from 49.5K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Gatsby worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.

How is Gatsby measured?

Brandwave collects information about searches that people make online using Gatsby’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • gatsby

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How the Brand Demand Index is measured

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Is Gatsby your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.