How popular isG2 in search?
In September 2026, there were an estimated 458K branded searches for G2 worldwide which is up 21.8% over the last 12 months. G2 holds 90.5% estimated Share of Search among brand advocacy platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
G290.5%
Capterra8%
TrustRadius1.1%
Extole0.32%
Influitive0.1%
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Which brand advocacy platforms compete with G2?
Share of Search by month for G2, Capterra. The figures are in the table below the chart.
View monthly share of search table
| Month | G2 | Capterra | TrustRadius | Extole | Influitive |
|---|---|---|---|---|---|
| Oct 2025 | 88.5% | 9.5% | 1.3% | 0.45% | 0.21% |
| Nov 2025 | 88.5% | 9.5% | 1.3% | 0.47% | 0.21% |
| Dec 2025 | 88.6% | 9.5% | 1.3% | 0.38% | 0.21% |
| Jan 2026 | 86.5% | 11.3% | 1.5% | 0.45% | 0.21% |
| Feb 2026 | 86.1% | 11.2% | 1.8% | 0.55% | 0.25% |
| Mar 2026 | 88.6% | 9.5% | 1.3% | 0.38% | 0.17% |
| Apr 2026 | 88.7% | 9.5% | 1.3% | 0.38% | 0.14% |
| May 2026 | 90.8% | 8% | 0.86% | 0.26% | 0.12% |
| Jun 2026 | 90.7% | 8% | 0.87% | 0.26% | 0.12% |
| Jul 2026 | 90.5% | 8% | 1.1% | 0.32% | 0.12% |
| Aug 2026 | 90.3% | 7.9% | 1.3% | 0.32% | 0.12% |
| Sep 2026 | 90.5% | 8% | 1.1% | 0.32% | 0.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 90.5% | 458K | +21.8% | +0.2 points | |
| 2, held 2nd | 8% | 40.5K | +22.4% | +0.1 points | |
| 3, held 3rd | 1.1% | 5.4K | 0% | -0.2 points | |
| 4, held 4th | 0.32% | 1.6K | +22.6% | 0 points | |
| 5, held 5th | 0.1% | 500 | +2% | 0 points |
1.
90.5%
Held 1st. 458K estimated branded searches, +21.8% vs prior month. Share +0.2 points.
2.
8%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.
1.1%
Held 3rd. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Extole0.32%
Held 4th. 1.6K estimated branded searches, +22.6% vs prior month. Share 0 points.
0.1%
Held 5th. 500 estimated branded searches, +2% vs prior month. Share 0 points.
Compare search popularity between G2 and its closest rivals
Every comparison with G2
4 comparisons
How has branded search demand for G2 changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for G2 worldwide rose from 376K to 458K.
- Across the 12 months ending September 2026, G2’s estimated Share of Search among brand advocacy platforms worldwide increased from 88.5% to 90.5%.
- Across the 12 months ending September 2026, G2’s estimated Share of Search among brand advocacy platforms worldwide peaked at 90.8% in May 2026 and was lowest at 86.1% in February 2026.
How did search popularity change for brand advocacy platforms worldwide in September 2026?
3 changes
Estimated monthly branded searches for G2 worldwide rose 21.8% over 12 measured months, from 376K to 458K in September 2026.
Estimated monthly branded searches for Influitive worldwide fell 44.4% over 12 measured months, from 900 to 500 in September 2026.
Estimated monthly branded searches for Extole worldwide fell 15.5% over 12 measured months, from 1.9K to 1.6K in September 2026.
How is G2 measured?
Brandwave collects information about searches that people make online using G2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- g2
- g2 reviews
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Is G2 your brand?
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