How popular isFrisco?
In September 2026, people searched for Frisco by name about 1,000 times worldwide, a 58.3% decrease from the previous year. These searches made up 2.2% of all global cat tree brand searches, placing Frisco fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about cat tree brands, Frisco appeared in all answers.
Frisco is the fifth most searched of 5 competitors.
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Top cat tree brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Frisco appeared in all five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Frisco5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Yaheetech2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Catit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PetFusion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Trixie0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about cat tree brands
5 answers
Asked ChatGPT
“Which cat tree brand should I buy?”
Asked ChatGPT
“What are the best cat tree brands?”
Asked ChatGPT
“What's the best cat tree brand for indoor climbing?”
Searched Google, AI Overview
“best cat tree”
Searched Google, AI Overview
“cat tree for large cats”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cat tree brands compete with Frisco?
Share of searches by month for Catit, Yaheetech, PetFusion, Trixie, Frisco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Catit | Yaheetech | PetFusion | Trixie | Frisco |
|---|---|---|---|---|---|
| Oct 2025 | 40.2% | 49.1% | 2.9% | 3.4% | 4.3% |
| Nov 2025 | 39.6% | 48.3% | 3.4% | 3.6% | 5.2% |
| Dec 2025 | 36.5% | 54.5% | 3.2% | 2.6% | 3.2% |
| Jan 2026 | 44.9% | 44.9% | 3.1% | 3.1% | 4% |
| Feb 2026 | 40.9% | 40.9% | 2.9% | 3.1% | 12.2% |
| Mar 2026 | 44.1% | 44.1% | 3.2% | 3.8% | 4.8% |
| Apr 2026 | 45.7% | 45.7% | 3.3% | 3.2% | 2.1% |
| May 2026 | 31.3% | 38.2% | 2.3% | 2.7% | 25.5% |
| Jun 2026 | 31.9% | 31.9% | 1.9% | 2.4% | 31.9% |
| Jul 2026 | 35.4% | 35.4% | 2.5% | 3.1% | 23.6% |
| Aug 2026 | 45% | 45% | 3.2% | 4.1% | 2.6% |
| Sep 2026 | 49.5% | 40.3% | 4.2% | 3.7% | 2.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.5% | 22.2K | 0% | +4.5 points | |
| 2, held 2nd | 40.3% | 18.1K | -18.5% | -4.7 points | |
| 3, moved from 4th to 3rd | 4.2% | 1.9K | +18.8% | +1 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 3.7% | 1.7K | -18.2% | -0.4 pointsmoved from 3rd to 4th | |
| 5, held 5th | 2.2% | 1K | -23.1% | -0.4 points |
1.
Catit49.5%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +4.5 points.
40.3%
Held 2nd. 18.1K estimated branded searches, -18.5% vs prior month. Share -4.7 points.
4.2%
Moved from 4th to 3rd. 1.9K estimated branded searches, +18.8% vs prior month. Share +1 points.
4.
Trixie3.7%
Moved from 3rd to 4th. 1.7K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
5.
Frisco2.2%
Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share -0.4 points.
Compare popularity between Frisco and its closest rivals
Every comparison with Frisco
4 comparisons
How has branded search demand for Frisco changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Frisco worldwide fell from 2.4K to 1K.
- Across the 12 months ending September 2026, Frisco’s share of searches among cat tree brands worldwide decreased from 4.3% to 2.2%.
- Across the 12 months ending September 2026, Frisco’s share of searches among cat tree brands worldwide peaked at 31.9% in June 2026 and was lowest at 2.1% in April 2026.
- Across the 12 months ending September 2026, Frisco fell from 3rd to 5th among cat tree brands worldwide.
How did search popularity change for cat tree brands worldwide in September 2026?
5 changes
In September 2026, PetFusion overtook Trixie to rank 3rd among cat tree brands worldwide, with 4.2% of the searches.
In September 2026, Catit gained share of searches among cat tree brands worldwide, from 45% to 49.5%.
In September 2026, Yaheetech lost share of searches among cat tree brands worldwide, from 45% to 40.3%.
Frisco’s share of searches among cat tree brands worldwide has lost ground for 3 months in a row, from 31.9% to 2.2% in September 2026.
Estimated monthly branded searches for Trixie worldwide fell 12.6% over 12 measured months, from 1.9K to 1.7K in September 2026.
How are Frisco’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Frisco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- frisco cat tree
Who owns Frisco?
Frisco is owned by Chewy. Brandwave also tracks Chewy, owned by the same company, worldwide.
Do you work for Frisco? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Frisco your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.