Brandwave

How popular isFirecrawl?

In September 2026, people searched for Firecrawl by name about 135,000 times worldwide, an 82.4% increase from the previous year. These searches made up 23.5% of all global web scraping API searches, placing Firecrawl second out of nine APIs. When we asked both ChatGPT and Google AI Overviews about web scraping APIs, Firecrawl appeared in three of the five answers and was the third most recommended of the nine.

Search and AI answers in September 2026

Firecrawl is the second most searched of 9 competitors and the third most recommended in AI answers.

  1. ApifyShare of searches 64.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  2. FirecrawlShare of searches 23.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. OxylabsShare of searches 5.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. ScrapeGraphAIShare of searches 1.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. ScrapingBeeShare of searches 1.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

+4 more

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Top web scraping APIs in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Firecrawl was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Firecrawl is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bright Data1st
  2. Zyte2nd
  3. Firecrawl3rd
  4. ScrapingBee4th
  5. Apify5th
  6. ScrapeGraphAI6th
  7. Oxylabs7th
  8. ZenRows8th
  9. ScraperAPI9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • ScrapingBee5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Zyte5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bright Data5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apify4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Firecrawl3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oxylabs2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ScrapeGraphAI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ScraperAPI2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ZenRows2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about web scraping APIs

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which web scraping APIs compete with Firecrawl?

Firecrawl against web scraping APIs worldwide, by month

Share of searches by month for Apify, Firecrawl, Oxylabs. The figures are in the table below the chart.

View monthly share of searches table
MonthApifyFirecrawlOxylabsScrapeGraphAIScrapingBeeZyteScraperAPIZenRowsBright Data
Oct 202550.8%22.8%15.2%1.1%3%2%3%2%<0.01%
Nov 202554.2%19.9%13.3%1.2%2.7%2.7%4%2.2%<0.01%
Dec 202552.6%23.6%12.9%0.92%2.6%2.1%3.2%2.1%<0.01%
Jan 202650.4%27.6%12.4%0.9%2.5%1.7%2.5%2%<0.01%
Feb 202655.6%24.9%11.2%0.81%2.2%1.5%2.2%1.5%<0.01%
Mar 202657.8%25.9%9.5%0.57%1.6%1.3%2.3%1%<0.01%
Apr 202654.7%29.9%9%0.54%1.5%1.2%2.2%0.98%<0.01%
May 202658.6%26.3%7.9%1.6%1.6%1.1%1.9%1.1%<0.01%
Jun 202659%26.5%7.9%1.6%1.3%1.1%1.6%1.1%<0.01%
Jul 202661.5%22.5%10.1%0.9%1.4%1.1%1.7%0.9%<0.01%
Aug 202660.4%27%6.6%1.3%1.3%1.3%1.1%0.89%<0.01%
Sep 202664.2%23.5%5.8%1.7%1.7%1.2%0.94%0.94%<0.01%

  1. 1.Apify

    64.2%

    Held 1st. 368K estimated branded searches, -<0.01% vs prior month. Share +3.8 points.

  2. 2.Firecrawl

    23.5%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -3.5 points.

  3. 3.Oxylabs

    5.8%

    Held 3rd. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  4. 4.ScrapeGraphAI

    1.7%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.ScrapingBee

    1.7%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  6. 6.Zyte

    1.2%

    Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  7. 7.ScraperAPI

    0.94%

    Held 7th. 5.4K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  8. 8.ZenRows

    0.94%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Bright Data

    <0.01%

    Held 9th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Firecrawl and its closest rivals

Every comparison with Firecrawl

23 comparisons

How has branded search demand for Firecrawl changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Firecrawl worldwide rose from 74K to 135K.
  • Across the 12 months ending September 2026, Firecrawl’s share of searches among web scraping APIs worldwide increased from 22.8% to 23.5%.
  • Across the 12 months ending September 2026, Firecrawl’s share of searches among web scraping APIs worldwide peaked at 29.9% in April 2026 and was lowest at 19.9% in November 2025.

How did search popularity change for web scraping APIs worldwide in September 2026?

6 changes

  1. In September 2026, Apify gained share of searches among web scraping APIs worldwide, from 60.4% to 64.2%.

  2. In September 2026, Firecrawl lost share of searches among web scraping APIs worldwide, from 27% to 23.5%.

  3. In September 2026, Oxylabs lost share of searches among web scraping APIs worldwide, from 6.6% to 5.8%.

  4. Estimated monthly branded searches for ScrapeGraphAI worldwide rose 175% over 12 measured months, from 3.6K to 9.9K in September 2026.

  5. Estimated monthly branded searches for Bright Data worldwide fell 66.7% over 12 measured months, from 30 to 10 in September 2026.

  6. Estimated monthly branded searches for ScraperAPI worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026.

How are Firecrawl’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Firecrawl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • firecrawl

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How the Brand Demand Index is measured

Where does Firecrawl compete?

Firecrawl is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Web data extraction platforms2nd of 920.2%Show ranking
AI web scraping tools2nd of 921.2%Show ranking
Web scraping APIs2nd of 923.5%Shown above
Search API platforms1st of 1126.2%Show ranking
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Is Firecrawl your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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