Brandwave

How popular isFacebook Marketplace in search?

In August 2026, there were an estimated 16.6M branded searches for Facebook Marketplace worldwide which is up 22.1% over the last 11 months. Facebook Marketplace holds 28.8% estimated Share of Search among classified ad platforms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. OLX52.7%
  2. Facebook Marketplace28.8%
  3. Craigslist13%
  4. Gumtree3.9%
  5. Kijiji1.7%
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Which classified ad platforms compete with Facebook Marketplace?

Facebook Marketplace against classified ad platforms worldwide, by month

Share of Search by month for OLX, Facebook Marketplace, Craigslist, Gumtree. The figures are in the table below the chart.

View monthly share of search table
MonthOLXFacebook MarketplaceCraigslistGumtreeKijiji
Oct 202553.2%23.8%16%4.8%2.1%
Nov 202554.8%24.5%13.5%4.9%2.2%
Dec 202555.3%24.8%13.6%4.1%2.2%
Jan 202650.6%27.6%15.2%4.6%2%
Feb 202650.6%27.6%15.2%4.6%2%
Mar 202650.6%27.6%15.2%4.6%2%
Apr 202650.6%27.6%15.2%4.6%2%
May 202650.6%27.6%15.2%4.6%2%
Jun 202647.7%31.8%14.3%4.3%1.9%
Jul 202652.7%28.8%13%3.9%1.7%
Aug 202652.7%28.8%13%3.9%1.7%
Sep 2026—————

  1. 1.OLX

    52.7%

    Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Facebook Marketplace

    28.8%

    Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Craigslist

    13%

    Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Gumtree

    3.9%

    Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Kijiji

    1.7%

    Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Facebook Marketplace and its closest rivals

How has branded search demand for Facebook Marketplace changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Facebook Marketplace worldwide rose from 13.6M to 16.6M.
  • Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide increased from 23.8% to 28.8%.
  • Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide peaked at 31.8% in June 2026 and was lowest at 23.8% in October 2025.

How did search popularity change for classified ad platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Facebook Marketplace worldwide rose 22.1% over 11 measured months, from 13.6M to 16.6M in August 2026.

  2. Estimated monthly branded searches for Gumtree worldwide fell 18.2% over 11 measured months, from 2.7M to 2.2M in August 2026.

  3. Estimated monthly branded searches for Craigslist worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.

  4. Estimated monthly branded searches for Kijiji worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.

How is Facebook Marketplace measured?

Brandwave collects information about searches that people make online using Facebook Marketplace’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • facebook marketplace

Do you work for Facebook Marketplace? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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