Classified ad platforms:Which brands are most popular in search?
In August 2026, OLX was the most searched among classified ad platforms worldwide, with an estimated 30.4M branded searches and 52.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
OLX52.7%
Facebook Marketplace28.8%
Craigslist13%Gumtree3.9%
Kijiji1.7%
Follow classified ad platforms and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for OLX, Facebook Marketplace, Craigslist, Gumtree. The figures are in the table below the chart.
View monthly share of search table
| Month | OLX | Facebook Marketplace | Craigslist | Gumtree | Kijiji |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 23.8% | 16% | 4.8% | 2.1% |
| Nov 2025 | 54.8% | 24.5% | 13.5% | 4.9% | 2.2% |
| Dec 2025 | 55.3% | 24.8% | 13.6% | 4.1% | 2.2% |
| Jan 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| Feb 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| Mar 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| Apr 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| May 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| Jun 2026 | 47.7% | 31.8% | 14.3% | 4.3% | 1.9% |
| Jul 2026 | 52.7% | 28.8% | 13% | 3.9% | 1.7% |
| Aug 2026 | 52.7% | 28.8% | 13% | 3.9% | 1.7% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 30.4M | 0% | 0 points | |
| 2, held 2nd | 28.8% | 16.6M | 0% | 0 points | |
| 3, held 3rd | 13% | 7.5M | 0% | 0 points | |
| 4, held 4th | 3.9% | 2.2M | 0% | 0 points | |
| 5, held 5th | 1.7% | 1M | 0% | 0 points |
1.
OLX52.7%
Held 1st. 30.4M estimated branded searches, 0% vs prior month. Share 0 points.
28.8%
Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share 0 points.
13%
Held 3rd. 7.5M estimated branded searches, 0% vs prior month. Share 0 points.
4.
3.9%
Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
5.
Kijiji1.7%
Held 5th. 1M estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
- OLX vs Facebook Marketplace: compare search popularity
- OLX vs Craigslist: compare search popularity
- Facebook Marketplace vs Craigslist: compare search popularity
- Compare any of these brands
Which brand is most popular in search among classified ad platforms worldwide?
5 brands
In August 2026, OLX was the most searched among classified ad platforms worldwide, with an estimated 30.4M branded searches and 52.7% estimated Share of Search within this set. Facebook Marketplace is in 2nd place, 23.9 percentage points behind at 28.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| OLX | 53.2% → 52.7% | 55.3%Dec 2025 | 47.7%Jun 2026 | 1st |
| Facebook Marketplace | 23.8% → 28.8% | 31.8%Jun 2026 | 23.8%Oct 2025 | 2nd |
| Craigslist | 16% → 13% | 16%Oct 2025 | 13%Jul 2026 | 3rd |
| Gumtree | 4.8% → 3.9% | 4.9%Nov 2025 | 3.9%Jul 2026 | 4th |
| Kijiji | 2.1% → 1.7% | 2.2%Dec 2025 | 1.7%Jul 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, OLX’s estimated Share of Search among classified ad platforms worldwide decreased from 53.2% to 52.7%.
- Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide increased from 23.8% to 28.8%.
- Across the 11 months ending August 2026, Craigslist’s estimated Share of Search among classified ad platforms worldwide decreased from 16% to 13%.
- Across the 11 months ending August 2026, Gumtree’s estimated Share of Search among classified ad platforms worldwide decreased from 4.8% to 3.9%.
- Across the 11 months ending August 2026, OLX’s estimated Share of Search among classified ad platforms worldwide peaked at 55.3% in December 2025 and was lowest at 47.7% in June 2026.
- Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide peaked at 31.8% in June 2026 and was lowest at 23.8% in October 2025.
- Across the 11 months ending August 2026, Craigslist’s estimated Share of Search among classified ad platforms worldwide peaked at 16% in October 2025 and was lowest at 13% in July 2026.
- Across the 11 months ending August 2026, Gumtree’s estimated Share of Search among classified ad platforms worldwide peaked at 4.9% in November 2025 and was lowest at 3.9% in July 2026.
- Across the 11 months ending August 2026, Kijiji held steady: its estimated Share of Search among classified ad platforms worldwide moved less than 0.5 percentage points.
How did search popularity change for classified ad platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Facebook Marketplace worldwide rose 22.1% over 11 measured months, from 13.6M to 16.6M in August 2026.
Estimated monthly branded searches for Gumtree worldwide fell 18.2% over 11 measured months, from 2.7M to 2.2M in August 2026.
Estimated monthly branded searches for Craigslist worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
Estimated monthly branded searches for Kijiji worldwide fell 18% over 11 measured months, from 1.2M to 1M in August 2026.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.