Craigslist vs Facebook Marketplace:Which is more popular by branded search?
In August 2026, Facebook Marketplace had more branded searches than Craigslist among classified ad platforms worldwide. Facebook Marketplace was estimated to have 16.6M branded searches compared to Craigslist’s 7.5M, and held a 28.8% Share of Search versus Craigslist’s 13%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craigslist or Facebook Marketplace?
Compare the sites people list second hand goods on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Facebook Marketplace, Craigslist. The figures are in the table below the chart.
View monthly share of search table
| Month | OLX | Facebook Marketplace | Craigslist | Gumtree | Kijiji |
|---|---|---|---|---|---|
| Oct 2025 | 53.2% | 23.8% | 16% | 4.8% | 2.1% |
| Nov 2025 | 54.8% | 24.5% | 13.5% | 4.9% | 2.2% |
| Dec 2025 | 55.3% | 24.8% | 13.6% | 4.1% | 2.2% |
| Jan 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| Feb 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| Mar 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| Apr 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| May 2026 | 50.6% | 27.6% | 15.2% | 4.6% | 2% |
| Jun 2026 | 47.7% | 31.8% | 14.3% | 4.3% | 1.9% |
| Jul 2026 | 52.7% | 28.8% | 13% | 3.9% | 1.7% |
| Aug 2026 | 52.7% | 28.8% | 13% | 3.9% | 1.7% |
| Sep 2026 | — | — | — | — | — |
How has the Craigslist and Facebook Marketplace comparison changed over the last 12 months?
3 findings
- Facebook Marketplace was ahead of Craigslist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Craigslist’s estimated Share of Search among classified ad platforms worldwide moved from 16% to 13%, and its estimated monthly branded searches moved from 9.1M to 7.5M.
- Across the 11 months ending August 2026, Facebook Marketplace’s estimated Share of Search among classified ad platforms worldwide moved from 23.8% to 28.8%, and its estimated monthly branded searches moved from 13.6M to 16.6M.
How did search popularity change for classified ad platforms worldwide in August 2026?
2 changes
Estimated monthly branded searches for Facebook Marketplace worldwide rose 22.1% over 11 measured months, from 13.6M to 16.6M in August 2026.
Estimated monthly branded searches for Craigslist worldwide fell 18.2% over 11 measured months, from 9.1M to 7.5M in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Craigslist’s and Facebook Marketplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Craigslist
1 branded search term
- craigslist
Facebook Marketplace
1 branded search term
- facebook marketplace
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.