Brandwave

How popular isExercism?

In September 2026, people searched for Exercism by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 1.2% of all global coding practice platform searches, placing Exercism seventh out of eight platforms. When we asked both ChatGPT and Google AI Overviews about coding practice platforms, Exercism appeared in all answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Exercism is the seventh most searched of 8 competitors and the second most recommended in AI answers.

  1. LeetCodeShare of searches 66.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HackerRankShare of searches 16.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. freeCodeCampShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  4. CodecademyShare of searches 3.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ExercismShare of searches 1.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd

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Top coding practice platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Exercism appeared in all five answers. Exercism is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LeetCode1st
  2. Exercism2nd
  3. HackerRank3rd
  4. Codewars4th
  5. Frontend Mentor5th
  6. freeCodeCamp6th
  7. Codecademy–
  8. Scratch–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LeetCode5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HackerRank5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Codewars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Exercism5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frontend Mentor3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • freeCodeCamp1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Codecademy0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Scratch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coding practice platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which coding practice platforms compete with Exercism?

Exercism against coding practice platforms worldwide, by month

Share of searches by month for LeetCode, HackerRank, freeCodeCamp, Codecademy, Scratch, Exercism. The figures are in the table below the chart.

View monthly share of searches table
MonthLeetCodeHackerRankfreeCodeCampCodecademyScratchCodewarsExercismFrontend Mentor
Oct 202552.8%19.4%7.1%10.6%4.7%3.2%1.7%0.52%
Nov 202555.4%16.6%7.4%11.1%4.1%3.3%1.5%0.55%
Dec 202557.9%17.4%7.8%9.5%2.8%2.8%1.3%0.47%
Jan 202659.4%14.6%8%9.8%3.6%2.9%1.3%0.48%
Feb 202658.3%14.3%7.8%11.7%3.5%2.3%1.6%0.47%
Mar 202654.8%13.5%9%11%7.4%2.2%1.8%0.44%
Apr 202653.6%16.1%8.8%5.9%10.8%2.6%1.8%0.43%
May 202659.8%12%9.8%5.4%8%2.9%1.6%0.48%
Jun 202664.5%12.9%8.7%3.9%5.8%2.1%1.7%0.35%
Jul 202667%16.5%7.4%3.3%2.2%1.8%1.5%0.36%
Aug 202667%16.5%7.4%3.3%2.2%1.8%1.5%0.36%
Sep 202666.5%16.3%7.3%3.3%3.3%1.8%1.2%0.29%
  1. 1.LeetCode

    66.5%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. 2.HackerRank

    16.3%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. Held 3rd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. Held 4th. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Scratch

    3.3%

    Held 5th. 165K estimated branded searches, +50% vs prior month. Share +1.1 points.

  6. 6.Codewars

    1.8%

    Held 6th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Exercism

    1.2%

    Held 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  8. Held 8th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Exercism and its closest rivals

Every comparison with Exercism

18 comparisons

How has branded search demand for Exercism changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Exercism worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Exercism’s share of searches among coding practice platforms worldwide decreased from 1.7% to 1.2%.

How did search popularity change for coding practice platforms worldwide in September 2026?

6 changes
  1. In September 2026, Scratch gained share of searches among coding practice platforms worldwide, from 2.2% to 3.3%.

  2. In September 2026, LeetCode lost share of searches among coding practice platforms worldwide, from 67% to 66.5%.

  3. Estimated monthly branded searches for freeCodeCamp worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

  4. Estimated monthly branded searches for Codecademy worldwide fell 63.3% over 12 measured months, from 450K to 165K in September 2026.

  5. Estimated monthly branded searches for Frontend Mentor worldwide fell 33.3% over 12 measured months, from 22.2K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Codewars worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026.

How are Exercism’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Exercism’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • exercism

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How the Brand Demand Index is measured

Where does Exercism compete?

Exercism is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coding practice platforms7th of 81.2%Shown above
Coding challenge brands5th of 111.2%Show ranking
Online coding platforms6th of 81.4%Show ranking
Creator with pink hair and a pink jacket

Is Exercism your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.