Brandwave

How popular isEmpire in search?

In September 2026, there were an estimated 4.4K branded searches for Empire worldwide which held steady over the last 12 months. Empire holds 0.22% estimated Share of Search among spirit level brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee89.8%
  2. Bosch8.3%
  3. Stanley1.1%
  4. Stabila0.59%
  5. Empire0.22%
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Which spirit level brands compete with Empire?

Empire against spirit level brands worldwide, by month

Share of Search by month for Milwaukee, Bosch, Empire. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeBoschStanleyStabilaEmpire
Oct 202590.1%8.3%0.87%0.6%0.18%
Nov 202591.3%6.9%1%0.6%0.18%
Dec 202591.1%6.9%1.4%0.49%0.15%
Jan 202689.3%8.3%1.6%0.59%0.21%
Feb 202691.1%6.9%1.1%0.6%0.18%
Mar 202689.6%8.3%1.1%0.72%0.22%
Apr 202689.7%8.3%1.1%0.73%0.22%
May 202689.2%8.3%1.7%0.59%0.21%
Jun 202689.8%8.3%1.1%0.59%0.22%
Jul 202689.7%8.3%1.2%0.59%0.22%
Aug 202688.1%9.9%1.2%0.58%0.21%
Sep 202689.8%8.3%1.1%0.59%0.22%
  1. 1.Milwaukee

    89.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Bosch

    8.3%

    Held 2nd. 169K estimated branded searches, -17.6% vs prior month. Share -1.6 points.

  3. 3.Stanley

    1.1%

    Held 3rd. 23.4K estimated branded searches, -7.9% vs prior month. Share -0.1 points.

  4. 4.Stabila

    0.59%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Empire

    0.22%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Empire and its closest rivals

How has branded search demand for Empire changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Empire worldwide held steady at 4.4K.
  • Across the 12 months ending September 2026, Empire’s estimated Share of Search among spirit level brands worldwide held steady, from 0.18% to 0.22%.

How did search popularity change for spirit level brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among spirit level brands worldwide, from 88.1% to 89.8%.

  2. In September 2026, Bosch lost estimated Share of Search among spirit level brands worldwide, from 9.9% to 8.3%.

  3. Estimated monthly branded searches for Stabila worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

How is Empire measured?

Brandwave collects information about searches that people make online using Empire’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • empire level

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How the Brand Demand Index is measured

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Is Empire your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.