How popular isDisplay & Video 360 in search?
In August 2026, there were an estimated 720 branded searches for Display & Video 360 worldwide which is down 28% over the last 11 months. Display & Video 360 holds 0.77% estimated Share of Search among programmatic advertising platforms worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
The Trade Desk66.1%
Amazon DSP28.9%
Xandr3.1%
MediaMath1.1%
Display & Video 3600.77%
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Which programmatic advertising platforms compete with Display & Video 360?
Share of Search by month for The Trade Desk, Amazon DSP, Xandr, Display & Video 360. The figures are in the table below the chart.
View monthly share of search table
| Month | The Trade Desk | Amazon DSP | Xandr | MediaMath | Display & Video 360 |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 41.6% | 4.5% | 1.6% | 0.84% |
| Nov 2025 | 55.5% | 36.7% | 4.9% | 1.8% | 1.1% |
| Dec 2025 | 51% | 40.8% | 5.4% | 1.6% | 1.1% |
| Jan 2026 | 60.5% | 32.6% | 4.3% | 1.6% | 0.98% |
| Feb 2026 | 64.4% | 28.3% | 4.6% | 1.7% | 1% |
| Mar 2026 | 65.2% | 28.5% | 3.8% | 1.4% | 1.1% |
| Apr 2026 | 56.7% | 36.2% | 3.9% | 1.8% | 1.4% |
| May 2026 | 57.6% | 36% | 3.9% | 1.4% | 1.1% |
| Jun 2026 | 57.5% | 36.2% | 3.9% | 1.4% | 0.96% |
| Jul 2026 | 57.9% | 35.8% | 3.8% | 1.3% | 1.2% |
| Aug 2026 | 66.1% | 28.9% | 3.1% | 1.1% | 0.77% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.1% | 62K | +41.4% | +8.3 points | |
| 2, held 2nd | 28.9% | 27.1K | 0% | -6.9 points | |
| 3, held 3rd | 3.1% | 2.9K | 0% | -0.7 points | |
| 4, held 4th | 1.1% | 1K | 0% | -0.3 points | |
| 5, held 5th | 0.77% | 720 | -18.2% | -0.4 points |
66.1%
Held 1st. 62K estimated branded searches, +41.4% vs prior month. Share +8.3 points.
28.9%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share -6.9 points.
3.
Xandr3.1%
Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share -0.7 points.
1.1%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share -0.3 points.
0.77%
Held 5th. 720 estimated branded searches, -18.2% vs prior month. Share -0.4 points.
Compare search popularity between Display & Video 360 and its closest rivals
How has branded search demand for Display & Video 360 changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Display & Video 360 worldwide fell from 1K to 720.
- Across the 11 months ending August 2026, Display & Video 360’s estimated Share of Search among programmatic advertising platforms worldwide held steady, from 0.84% to 0.77%.
How did search popularity change for programmatic advertising platforms worldwide in August 2026?
5 changes
In August 2026, The Trade Desk gained estimated Share of Search among programmatic advertising platforms worldwide, from 57.9% to 66.1%.
In August 2026, Amazon DSP lost estimated Share of Search among programmatic advertising platforms worldwide, from 35.8% to 28.9%.
In August 2026, Xandr lost estimated Share of Search among programmatic advertising platforms worldwide, from 3.8% to 3.1%.
Estimated monthly branded searches for MediaMath worldwide fell 47.4% over 11 measured months, from 1.9K to 1K in August 2026.
Estimated monthly branded searches for Display & Video 360 worldwide fell 28% over 11 measured months, from 1K to 720 in August 2026.
How is Display & Video 360 measured?
Brandwave collects information about searches that people make online using Display & Video 360’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- display & video 360
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