How popular isDulux in search?
In August 2026, there were an estimated 201K branded searches for Dulux worldwide which held steady over the last 11 months. Dulux holds 33.8% estimated Share of Search among paint retailers worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Farrow & Ball41.4%
- Dulux33.8%
- Crown6.8%
- Johnstone's6.8%
- Little Greene5.6%
Valspar5.6%
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Which paint retailers compete with Dulux?
Share of Search by month for Farrow & Ball, Dulux, Crown, Johnstone's, Little Greene, Valspar. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Dulux | Crown | Johnstone's | Little Greene | Valspar |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 31.3% | 6.3% | 6.3% | 5.1% | 4.2% |
| Nov 2025 | 50.2% | 27.5% | 5.5% | 6.8% | 5.5% | 4.5% |
| Dec 2025 | 46.7% | 31.4% | 6.3% | 6.3% | 4.2% | 5.2% |
| Jan 2026 | 49.6% | 27.2% | 6.7% | 6.7% | 4.5% | 5.5% |
| Feb 2026 | 49.6% | 27.2% | 6.7% | 6.7% | 4.5% | 5.5% |
| Mar 2026 | 44.9% | 24.6% | 6% | 6% | 4.9% | 13.5% |
| Apr 2026 | 42.8% | 35% | 5.8% | 7% | 4.7% | 4.7% |
| May 2026 | 42.8% | 35% | 5.8% | 7% | 4.7% | 4.7% |
| Jun 2026 | 41.3% | 33.9% | 6.8% | 6.8% | 5.6% | 5.6% |
| Jul 2026 | 46.3% | 31.1% | 6.2% | 6.2% | 5.1% | 5.1% |
| Aug 2026 | 41.4% | 33.8% | 6.8% | 6.8% | 5.6% | 5.6% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.4% | 246K | 0% | -4.9 points | |
| 2, held 2nd | 33.8% | 201K | +21.8% | +2.8 points | |
| 3, held 3rd | 6.8% | 40.5K | +22.4% | +0.6 points | |
| 4, held 4th | 6.8% | 40.5K | +22.4% | +0.6 points | |
| 5, held 5th | 5.6% | 33.1K | +22.1% | +0.5 points | |
| 6, held 6th | 5.6% | 33.1K | +22.1% | +0.5 points |
41.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -4.9 points.
2.Dulux
33.8%
Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +2.8 points.
3.Crown
6.8%
Held 3rd. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
6.8%
Held 4th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
5.6%
Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.
6.
Valspar5.6%
Held 6th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.
Compare search popularity between Dulux and its closest rivals
How has branded search demand for Dulux changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dulux worldwide held steady at 201K.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint retailers worldwide increased from 31.3% to 33.8%.
- Across the 11 months ending August 2026, Dulux’s estimated Share of Search among paint retailers worldwide peaked at 35% in April 2026 and was lowest at 24.6% in March 2026.
How did search popularity change for paint retailers worldwide in August 2026?
5 changes
In August 2026, Dulux gained estimated Share of Search among paint retailers worldwide, from 31.1% to 33.8%.
In August 2026, Crown gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.
In August 2026, Johnstone's gained estimated Share of Search among paint retailers worldwide, from 6.2% to 6.8%.
In August 2026, Farrow & Ball lost estimated Share of Search among paint retailers worldwide, from 46.3% to 41.4%.
Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How is Dulux measured?
Brandwave collects information about searches that people make online using Dulux’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dulux paint
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Is Dulux your brand?
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