How popular isDiesel in search?
Diesel has no measured branded demand worldwide yet. These are worldwide searches for English-language branded terms.
Levi's69.7%
Nudie Jeans20.8%
Lee9.3%
Wrangler0.11%
Diesel—
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Where does Diesel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Jeans brands | — | — | Shown below |
| Denim jacket brands | — | — | Show ranking |
Which jeans brands compete with Diesel?
Share of Search by month for Levi's, Nudie Jeans, Lee, Diesel. The figures are in the table below the chart.
View monthly share of search table
| Month | Levi's | Nudie Jeans | Lee | Wrangler | Diesel |
|---|---|---|---|---|---|
| Oct 2025 | 74.8% | 15% | 10.1% | 0.12% | — |
| Nov 2025 | 76.9% | 12.7% | 10.4% | 0.08% | — |
| Dec 2025 | 74.8% | 15% | 10.1% | 0.1% | — |
| Jan 2026 | 74.8% | 15% | 10.1% | 0.12% | — |
| Feb 2026 | 74.9% | 15% | 10% | 0.12% | — |
| Mar 2026 | 74.8% | 15% | 10.1% | 0.1% | — |
| Apr 2026 | 70.9% | 17.3% | 11.6% | 0.11% | — |
| May 2026 | 70.9% | 17.3% | 11.6% | 0.14% | — |
| Jun 2026 | 74.8% | 15% | 10% | 0.15% | — |
| Jul 2026 | 76.2% | 15.3% | 8.4% | 0.15% | — |
| Aug 2026 | 72.5% | 17.7% | 9.7% | 0.14% | — |
| Sep 2026 | 69.7% | 20.8% | 9.3% | 0.11% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.7% | 823K | 0% | -2.7 points | |
| 2, held 2nd | 20.8% | 246K | +22.4% | +3.1 points | |
| 3, held 3rd | 9.3% | 110K | 0% | -0.4 points | |
| 4, held 4th | 0.11% | 1.3K | -18.8% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
69.7%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.7 points.
20.8%
Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +3.1 points.
3.
Lee9.3%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.4 points.
4.
Wrangler0.11%
Held 4th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
—.
Diesel—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Diesel and its closest rivals
How did search popularity change for jeans brands worldwide in September 2026?
4 changes
In September 2026, Nudie Jeans gained estimated Share of Search among jeans brands worldwide, from 17.7% to 20.8%.
In September 2026, Levi's lost estimated Share of Search among jeans brands worldwide, from 72.5% to 69.7%.
Estimated monthly branded searches for Wrangler worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
How is Diesel measured?
Brandwave collects information about searches that people make online using Diesel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- diesel denim
- diesel denim jacket
- diesel jacket
- diesel jean
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Is Diesel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.