How popular isDiDi in search?
In August 2026, there were an estimated 673K branded searches for DiDi worldwide which is down 18.2% over the last 11 months. DiDi holds 36.7% estimated Share of Search among ride hailing apps worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ride hailing apps compete with DiDi?
Share of Search by month for Lyft, DiDi, Ola, Grab. The figures are in the table below the chart.
View monthly share of search table
| Month | Lyft | DiDi | Ola | Grab | Uber |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 44.4% | 8.9% | 2.2% | 0.05% |
| Nov 2025 | 45.5% | 37.2% | 11.1% | 6.1% | 0.07% |
| Dec 2025 | 41.8% | 41.8% | 12.5% | 3.8% | 0.06% |
| Jan 2026 | 42.4% | 42.4% | 10.4% | 4.7% | 0.08% |
| Feb 2026 | 48.6% | 39.8% | 8% | 3.6% | 0.06% |
| Mar 2026 | 53.5% | 36% | 7.2% | 3.2% | 0.04% |
| Apr 2026 | 53.5% | 36% | 7.2% | 3.2% | 0.04% |
| May 2026 | 58.8% | 32.3% | 6.5% | 2.4% | 0.02% |
| Jun 2026 | 53.8% | 36.2% | 5.9% | 4% | 0.03% |
| Jul 2026 | 49.4% | 40.4% | 6.6% | 3.6% | 0.04% |
| Aug 2026 | 54.6% | 36.7% | 6% | 2.7% | 0.03% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.6% | 1M | +21.5% | +5.2 points | |
| 2, held 2nd | 36.7% | 673K | 0% | -3.7 points | |
| 3, held 3rd | 6% | 110K | 0% | -0.6 points | |
| 4, held 4th | 2.7% | 49.5K | -18.2% | -0.9 points | |
| 5, held 5th | 0.03% | 590 | 0% | 0 points |
1.
Lyft54.6%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +5.2 points.
2.
DiDi
36.7%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share -3.7 points.
3.Ola
6%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.6 points.
4.
Grab
2.7%
Held 4th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.
Uber0.03%
Held 5th. 590 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between DiDi and its closest rivals
How has branded search demand for DiDi changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for DiDi worldwide fell from 823K to 673K.
- Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride hailing apps worldwide decreased from 44.4% to 36.7%.
- Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride hailing apps worldwide peaked at 44.4% in October 2025 and was lowest at 32.3% in May 2026.
- Across the 11 months ending August 2026, DiDi fell from 1st to 2nd among ride hailing apps worldwide.
How did search popularity change for ride hailing apps worldwide in August 2026?
5 changes
In August 2026, Lyft gained estimated Share of Search among ride hailing apps worldwide, from 49.4% to 54.6%.
In August 2026, DiDi lost estimated Share of Search among ride hailing apps worldwide, from 40.4% to 36.7%.
In August 2026, Grab lost estimated Share of Search among ride hailing apps worldwide, from 3.6% to 2.7%.
In August 2026, Ola lost estimated Share of Search among ride hailing apps worldwide, from 6.6% to 6%.
Estimated monthly branded searches for Uber worldwide fell 41% over 11 measured months, from 1K to 590 in August 2026.
Where does DiDi compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ride hailing platforms | 2nd of 7 | 27.8% | Show ranking |
| Ride hailing apps | 2nd of 5 | 36.7% | Shown above |
How is DiDi measured?
Brandwave collects information about searches that people make online using DiDi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- didi
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Is DiDi your brand?
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