Brandwave

DiDi vs Grab:Which is more popular by branded search?

In August 2026, DiDi had more branded searches than Grab among ride hailing platforms worldwide. DiDi was estimated to have 673K branded searches compared to Grab’s 49.5K, and held a 27.8% Share of Search versus Grab’s 2%. These are worldwide searches for English-language branded terms.

Share of Search among ride hailing platforms worldwide in August 2026Which is more popular in search, DiDi or Grab?
DiDi27.8%673K searches
vs
Grab2%49.5K searches

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Which is more popular in search, DiDi or Grab?

Compare the ride hailing platforms drivers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

DiDi and Grab among ride hailing platforms worldwide, by month

Share of Search by month for DiDi, Grab. The figures are in the table below the chart.

View monthly share of search table
MonthLyftDiDiinDriveBoltOlaGrabUber
Oct 202535.3%35.3%15.8%4.7%7.1%1.7%0.04%
Nov 202536%29.4%16.1%4.8%8.8%4.8%0.06%
Dec 202530.7%30.7%20.5%6.2%9.2%2.8%0.05%
Jan 202632.6%32.6%17.8%5.4%8%3.6%0.06%
Feb 202637.9%31%16.9%5.1%6.2%2.8%0.05%
Mar 202642.6%28.7%15.7%4.7%5.8%2.6%0.03%
Apr 202641.2%27.7%18.5%4.5%5.6%2.5%0.03%
May 202648.5%26.6%14.6%2.9%5.3%2%0.02%
Jun 202641.7%28.1%18.8%3.8%4.6%3.1%0.02%
Jul 202637.3%30.5%20.4%4.1%5%2.7%0.03%
Aug 202641.3%27.8%18.6%5.6%4.5%2%0.02%
Sep 2026———————

How has the DiDi and Grab comparison changed over the last 12 months?

  • DiDi was ahead of Grab in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, DiDi’s estimated Share of Search among ride hailing platforms worldwide moved from 35.3% to 27.8%, and its estimated monthly branded searches moved from 823K to 673K.
  • Across the 11 months ending August 2026, Grab’s estimated Share of Search among ride hailing platforms worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for ride hailing platforms worldwide in August 2026?

  1. In August 2026, DiDi lost estimated Share of Search among ride hailing platforms worldwide, from 30.5% to 27.8%.

  2. In August 2026, Grab lost estimated Share of Search among ride hailing platforms worldwide, from 2.7% to 2%.

How each brand is measured

Brandwave collects information about searches that people make online using DiDi’s and Grab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DiDi

1 branded search term

  • didi

Grab

1 branded search term

  • grab app

How the Brand Demand Index is measured

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