Brandwave

How popular isCottonelle in search?

In August 2026, there were an estimated 27.1K branded searches for Cottonelle worldwide which is up 22.1% over the last 11 months. Cottonelle holds 15.5% estimated Share of Search among toilet paper brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kirkland Signature63.1%
  2. Charmin15.5%
  3. Cottonelle15.5%
  4. Andrex5.7%
  5. LC Scott0.15%
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Which toilet paper brands compete with Cottonelle?

Cottonelle against toilet paper brands worldwide, by month

Share of Search by month for Kirkland Signature, Charmin, Cottonelle, Andrex. The figures are in the table below the chart.

View monthly share of search table
MonthKirkland SignatureCharminCottonelleAndrexLC Scott
Oct 202548.7%26.6%17.9%6.5%0.26%
Nov 202565.6%16.2%13.2%4.8%0.13%
Dec 202565.7%16.2%13.3%4.8%0.04%
Jan 202654.3%19.9%19.9%5.9%0.04%
Feb 202658.2%17.5%17.5%6.4%0.57%
Mar 202669.9%14%11.5%4.2%0.37%
Apr 202651.9%23.2%19%5.7%0.18%
May 202649.1%22%22%6.6%0.26%
Jun 202651.9%19%23.2%5.7%0.22%
Jul 202648.5%21.7%21.7%7.9%0.14%
Aug 202663.1%15.5%15.5%5.7%0.15%
Sep 2026—————

  1. 1.Kirkland Signature

    63.1%

    Held 1st. 110K estimated branded searches, +122.2% vs prior month. Share +14.6 points.

  2. 2.Charmin

    15.5%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share -6.2 points.

  3. 3.Cottonelle

    15.5%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -6.2 points.

  4. 4.Andrex

    5.7%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share -2.3 points.

  5. 5.LC Scott

    0.15%

    Held 5th. 260 estimated branded searches, +85.7% vs prior month. Share 0 points.

Compare search popularity between Cottonelle and its closest rivals

How has branded search demand for Cottonelle changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cottonelle worldwide rose from 22.2K to 27.1K.
  • Across the 11 months ending August 2026, Cottonelle’s estimated Share of Search among toilet paper brands worldwide decreased from 17.9% to 15.5%.
  • Across the 11 months ending August 2026, Cottonelle’s estimated Share of Search among toilet paper brands worldwide peaked at 23.2% in June 2026 and was lowest at 11.5% in March 2026.

How did search popularity change for toilet paper brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature gained estimated Share of Search among toilet paper brands worldwide, from 48.5% to 63.1%.

  2. In August 2026, Charmin lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.

  3. In August 2026, Cottonelle lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.

  4. In August 2026, Andrex lost estimated Share of Search among toilet paper brands worldwide, from 7.9% to 5.7%.

  5. Estimated monthly branded searches for LC Scott worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

How is Cottonelle measured?

Brandwave collects information about searches that people make online using Cottonelle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cottonelle

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How the Brand Demand Index is measured

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