Brandwave

How popular isCharmin in search?

In August 2026, there were an estimated 27.1K branded searches for Charmin worldwide which is down 18.1% over the last 11 months. Charmin holds 15.5% estimated Share of Search among toilet paper brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kirkland Signature63.1%
  2. Charmin15.5%
  3. Cottonelle15.5%
  4. Andrex5.7%
  5. LC Scott0.15%
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Which toilet paper brands compete with Charmin?

Charmin against toilet paper brands worldwide, by month

Share of Search by month for Kirkland Signature, Charmin, Cottonelle, Andrex. The figures are in the table below the chart.

View monthly share of search table
MonthKirkland SignatureCharminCottonelleAndrexLC Scott
Oct 202548.7%26.6%17.9%6.5%0.26%
Nov 202565.6%16.2%13.2%4.8%0.13%
Dec 202565.7%16.2%13.3%4.8%0.04%
Jan 202654.3%19.9%19.9%5.9%0.04%
Feb 202658.2%17.5%17.5%6.4%0.57%
Mar 202669.9%14%11.5%4.2%0.37%
Apr 202651.9%23.2%19%5.7%0.18%
May 202649.1%22%22%6.6%0.26%
Jun 202651.9%19%23.2%5.7%0.22%
Jul 202648.5%21.7%21.7%7.9%0.14%
Aug 202663.1%15.5%15.5%5.7%0.15%
Sep 2026—————

  1. 1.Kirkland Signature

    63.1%

    Held 1st. 110K estimated branded searches, +122.2% vs prior month. Share +14.6 points.

  2. 2.Charmin

    15.5%

    Held 2nd. 27.1K estimated branded searches, +22.1% vs prior month. Share -6.2 points.

  3. 3.Cottonelle

    15.5%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share -6.2 points.

  4. 4.Andrex

    5.7%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share -2.3 points.

  5. 5.LC Scott

    0.15%

    Held 5th. 260 estimated branded searches, +85.7% vs prior month. Share 0 points.

Compare search popularity between Charmin and its closest rivals

How has branded search demand for Charmin changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Charmin worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Charmin’s estimated Share of Search among toilet paper brands worldwide decreased from 26.6% to 15.5%.
  • Across the 11 months ending August 2026, Charmin’s estimated Share of Search among toilet paper brands worldwide peaked at 26.6% in October 2025 and was lowest at 14% in March 2026.

How did search popularity change for toilet paper brands worldwide in August 2026?

  1. In August 2026, Kirkland Signature gained estimated Share of Search among toilet paper brands worldwide, from 48.5% to 63.1%.

  2. In August 2026, Charmin lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.

  3. In August 2026, Cottonelle lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.

  4. In August 2026, Andrex lost estimated Share of Search among toilet paper brands worldwide, from 7.9% to 5.7%.

  5. Estimated monthly branded searches for LC Scott worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.

How is Charmin measured?

Brandwave collects information about searches that people make online using Charmin’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • charmin

Do you work for Charmin? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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