Charmin vs LC Scott:Which is more popular by branded search?
In August 2026, Charmin had more branded searches than LC Scott among toilet paper brands worldwide. Charmin was estimated to have 27.1K branded searches compared to LC Scott’s 260, and held a 15.5% Share of Search versus LC Scott’s 0.15%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Charmin or LC Scott?
Compare the toilet paper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charmin, LC Scott. The figures are in the table below the chart.
View monthly share of search table
| Month | Kirkland Signature | Charmin | Cottonelle | Andrex | LC Scott |
|---|---|---|---|---|---|
| Oct 2025 | 48.7% | 26.6% | 17.9% | 6.5% | 0.26% |
| Nov 2025 | 65.6% | 16.2% | 13.2% | 4.8% | 0.13% |
| Dec 2025 | 65.7% | 16.2% | 13.3% | 4.8% | 0.04% |
| Jan 2026 | 54.3% | 19.9% | 19.9% | 5.9% | 0.04% |
| Feb 2026 | 58.2% | 17.5% | 17.5% | 6.4% | 0.57% |
| Mar 2026 | 69.9% | 14% | 11.5% | 4.2% | 0.37% |
| Apr 2026 | 51.9% | 23.2% | 19% | 5.7% | 0.18% |
| May 2026 | 49.1% | 22% | 22% | 6.6% | 0.26% |
| Jun 2026 | 51.9% | 19% | 23.2% | 5.7% | 0.22% |
| Jul 2026 | 48.5% | 21.7% | 21.7% | 7.9% | 0.14% |
| Aug 2026 | 63.1% | 15.5% | 15.5% | 5.7% | 0.15% |
| Sep 2026 | — | — | — | — | — |
How has the Charmin and LC Scott comparison changed over the last 12 months?
3 findings
- Charmin was ahead of LC Scott in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Charmin’s estimated Share of Search among toilet paper brands worldwide moved from 26.6% to 15.5%, and its estimated monthly branded searches moved from 33.1K to 27.1K.
- Across the 11 months ending August 2026, LC Scott’s estimated Share of Search among toilet paper brands worldwide moved from 0.26% to 0.15%, and its estimated monthly branded searches moved from 320 to 260.
How did search popularity change for toilet paper brands worldwide in August 2026?
2 changes
In August 2026, Charmin lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.
Estimated monthly branded searches for LC Scott worldwide fell 18.8% over 11 measured months, from 320 to 260 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Charmin’s and LC Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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