Brandwave

Cottonelle vs LC Scott:Which is searched more?

In August 2026, Cottonelle had more branded searches than LC Scott among toilet paper brands worldwide. Cottonelle was estimated to have 27.1K branded searches compared to LC Scott’s 470, and held a 15.5% Share of Search versus LC Scott’s 0.27%. These are worldwide searches for English-language branded terms.

Share of Search among toilet paper brands worldwide in August 2026Which is more popular in search, Cottonelle or LC Scott?
Cottonelle15.5%27.1K searches
vs
LC Scott0.27%470 searches
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Which is more popular in search, Cottonelle or LC Scott?

Compare the toilet paper brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Cottonelle and LC Scott among toilet paper brands worldwide, by month

Share of Search by month for Cottonelle, LC Scott. The figures are in the table below the chart.

View monthly share of search table
MonthCottonelleLC Scott
Oct 202517.8%0.43%
Nov 202513.2%0.23%
Dec 202513.2%0.1%
Jan 202619.9%0.09%
Feb 202617.4%0.94%
Mar 202611.5%0.62%
Apr 202619%0.33%
May 202622%0.52%
Jun 202623.2%0.4%
Jul 202621.7%0.27%
Aug 202615.5%0.27%
Sep 2026——

How has the Cottonelle and LC Scott comparison changed over the last 12 months?

  • Cottonelle was ahead of LC Scott in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Cottonelle’s estimated Share of Search among toilet paper brands worldwide moved from 17.8% to 15.5%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
  • Across the 11 months ending August 2026, LC Scott’s estimated Share of Search among toilet paper brands worldwide moved from 0.43% to 0.27%, and its estimated monthly branded searches moved from 530 to 470.

How did search popularity change for toilet paper brands worldwide in August 2026?

  1. In August 2026, Cottonelle lost estimated Share of Search among toilet paper brands worldwide, from 21.7% to 15.5%.

  2. Estimated monthly branded searches for LC Scott worldwide fell 11.3% over 11 measured months, from 530 to 470 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Cottonelle’s and LC Scott’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cottonelle

1 branded search term

  • cottonelle

LC Scott

2 branded search terms

  • lc scott
  • lcscott

How the Brand Demand Index is measured

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