How popular isColdrex in search?
In September 2026, there were an estimated 60.5K branded searches for Coldrex worldwide which is down 18.2% over the last 12 months. Coldrex holds 2.3% estimated Share of Search among cold and flu brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cold and flu brands compete with Coldrex?
Share of Search by month for Vicks, Strepsils, Sudafed, Difflam, Coldrex. The figures are in the table below the chart.
View monthly share of search table
| Month | Vicks | Strepsils | Sudafed | Difflam | Coldrex |
|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 28.4% | 15.6% | 3.1% | 2.6% |
| Nov 2025 | 47.6% | 30.9% | 16.9% | 2.8% | 1.9% |
| Dec 2025 | 49.5% | 27% | 18.1% | 3% | 2.4% |
| Jan 2026 | 49.8% | 27.2% | 18.2% | 2.4% | 2.4% |
| Feb 2026 | 47.3% | 26.1% | 21.4% | 2.9% | 2.4% |
| Mar 2026 | 45.4% | 27.3% | 22.3% | 3% | 2% |
| Apr 2026 | 42.6% | 31.7% | 21.2% | 2.9% | 1.6% |
| May 2026 | 43.9% | 33.4% | 18.3% | 3% | 1.3% |
| Jun 2026 | 46% | 34.5% | 15.4% | 3.1% | 0.93% |
| Jul 2026 | 46% | 34.5% | 15.4% | 3.1% | 0.93% |
| Aug 2026 | 46.2% | 32.2% | 17.6% | 2.9% | 1.1% |
| Sep 2026 | 45.8% | 31.7% | 17.3% | 2.8% | 2.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.8% | 1.2M | +23.3% | -0.4 points | |
| 2, held 2nd | 31.7% | 823K | +22.3% | -0.5 points | |
| 3, held 3rd | 17.3% | 450K | +22.3% | -0.3 points | |
| 4, held 4th | 2.8% | 74K | +22.3% | 0 points | |
| 5, held 5th | 2.3% | 60.5K | +172.5% | +1.3 points |
1.
Vicks45.8%
Held 1st. 1.2M estimated branded searches, +23.3% vs prior month. Share -0.4 points.
31.7%
Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share -0.5 points.
3.
Sudafed17.3%
Held 3rd. 450K estimated branded searches, +22.3% vs prior month. Share -0.3 points.
4.
Difflam2.8%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share 0 points.
5.Coldrex
2.3%
Held 5th. 60.5K estimated branded searches, +172.5% vs prior month. Share +1.3 points.
Compare search popularity between Coldrex and its closest rivals
Every comparison with Coldrex
4 comparisons
How has branded search demand for Coldrex changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coldrex worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Coldrex’s estimated Share of Search among cold and flu brands worldwide peaked at 2.6% in October 2025 and was lowest at 0.93% in June 2026.
How did search popularity change for cold and flu brands worldwide in September 2026?
4 changes
In September 2026, Coldrex gained estimated Share of Search among cold and flu brands worldwide, from 1.1% to 2.3%.
In September 2026, Strepsils lost estimated Share of Search among cold and flu brands worldwide, from 32.2% to 31.7%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Estimated monthly branded searches for Vicks worldwide fell 18.2% over 12 measured months, from 1.5M to 1.2M in September 2026.
How is Coldrex measured?
Brandwave collects information about searches that people make online using Coldrex’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- coldrex
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Is Coldrex your brand?
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