Brandwave

How popular isChessBase in search?

In August 2026, there were an estimated 135K branded searches for ChessBase worldwide which is down 18.2% over the last 11 months. ChessBase holds 1.1% estimated Share of Search among chess sets worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Lichess59.2%
  2. Chess.com39.6%
  3. ChessBase1.1%
  4. House of Staunton0.13%
  5. DGT0.02%
  6. Regency Chess<0.01%
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Which chess sets compete with ChessBase?

ChessBase against chess sets worldwide, by month

Share of Search by month for Lichess, Chess.com, ChessBase. The figures are in the table below the chart.

View monthly share of search table
MonthLichessChess.comChessBaseHouse of StauntonDGTRegency Chess
Oct 202563.6%34.8%1.4%0.14%0.02%0.01%
Nov 202563.6%34.8%1.4%0.21%0.02%0.02%
Dec 202563.7%34.8%1.1%0.25%0.02%0.02%
Jan 202659%39.4%1.3%0.23%0.02%0.01%
Feb 202663.9%34.9%0.94%0.17%0.02%0.01%
Mar 202659.2%39.5%1.1%0.19%0.02%0.01%
Apr 202659%39.4%1.3%0.29%0.02%0.01%
May 202659%39.5%1.3%0.19%0.02%<0.01%
Jun 202659.2%39.6%1.1%0.19%0.02%<0.01%
Jul 202663.9%35%0.94%0.17%0.01%<0.01%
Aug 202659.2%39.6%1.1%0.13%0.02%<0.01%
Sep 2026——————

  1. 1.Lichess

    59.2%

    Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -4.7 points.

  2. 2.Chess.com

    39.6%

    Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +4.6 points.

  3. 3.ChessBase

    1.1%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  4. 4.House of Staunton

    0.13%

    Held 4th. 16.2K estimated branded searches, -18.2% vs prior month. Share 0 points.

  5. 5.DGT

    0.02%

    Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.

  6. 6.Regency Chess

    <0.01%

    Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

Compare search popularity between ChessBase and its closest rivals

Every comparison with ChessBase

How has branded search demand for ChessBase changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ChessBase worldwide fell from 165K to 135K.
  • Across the 11 months ending August 2026, ChessBase’s estimated Share of Search among chess sets worldwide held steady, from 1.4% to 1.1%.

How did search popularity change for chess sets worldwide in August 2026?

  1. In August 2026, Chess.com gained estimated Share of Search among chess sets worldwide, from 35% to 39.6%.

  2. In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%.

  3. Estimated monthly branded searches for Regency Chess worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.

  4. Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  5. Estimated monthly branded searches for ChessBase worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How is ChessBase measured?

Brandwave collects information about searches that people make online using ChessBase’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • chessbase

Do you work for ChessBase? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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