Brandwave

Chess.com vs ChessBase:Which is searched more?

In August 2026, Chess.com had more branded searches than ChessBase among chess sets worldwide. Chess.com was estimated to have 5M branded searches compared to ChessBase’s 135K, and held a 39.6% Share of Search versus ChessBase’s 1.1%. These are worldwide searches for English-language branded terms.

Share of Search among chess sets worldwide in August 2026Which is more popular in search, Chess.com or ChessBase?
Chess.com39.6%5M searches
vs
ChessBase1.1%135K searches

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Which is more popular in search, Chess.com or ChessBase?

Compare the chess sets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Chess.com and ChessBase among chess sets worldwide, by month

Share of Search by month for Chess.com, ChessBase. The figures are in the table below the chart.

View monthly share of search table
MonthChess.comChessBase
Oct 202534.8%1.4%
Nov 202534.8%1.4%
Dec 202534.8%1.1%
Jan 202639.4%1.3%
Feb 202634.9%0.94%
Mar 202639.5%1.1%
Apr 202639.4%1.3%
May 202639.5%1.3%
Jun 202639.6%1.1%
Jul 202635%0.94%
Aug 202639.6%1.1%
Sep 2026——

How has the Chess.com and ChessBase comparison changed over the last 12 months?

  • Chess.com was ahead of ChessBase in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among chess sets worldwide moved from 34.8% to 39.6%, and its estimated monthly branded searches moved from 4.1M to 5M.
  • Across the 11 months ending August 2026, ChessBase’s estimated Share of Search among chess sets worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for chess sets worldwide in August 2026?

  1. In August 2026, Chess.com gained estimated Share of Search among chess sets worldwide, from 35% to 39.6%.

  2. Estimated monthly branded searches for ChessBase worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Chess.com’s and ChessBase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chess.com

1 branded search term

  • chess com

ChessBase

1 branded search term

  • chessbase

How the Brand Demand Index is measured

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