How popular isChess.com in search?
In August 2026, there were an estimated 5M branded searches for Chess.com worldwide which is up 22.2% over the last 11 months. Chess.com holds 39.6% estimated Share of Search among chess sets worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Lichess59.2%
Chess.com39.6%
ChessBase1.1%
House of Staunton0.13%
DGT0.02%Regency Chess<0.01%
Follow Chess.com and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which chess sets compete with Chess.com?
Share of Search by month for Lichess, Chess.com. The figures are in the table below the chart.
View monthly share of search table
| Month | Lichess | Chess.com | ChessBase | House of Staunton | DGT | Regency Chess |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.6% | 34.8% | 1.4% | 0.14% | 0.02% | 0.01% |
| Nov 2025 | 63.6% | 34.8% | 1.4% | 0.21% | 0.02% | 0.02% |
| Dec 2025 | 63.7% | 34.8% | 1.1% | 0.25% | 0.02% | 0.02% |
| Jan 2026 | 59% | 39.4% | 1.3% | 0.23% | 0.02% | 0.01% |
| Feb 2026 | 63.9% | 34.9% | 0.94% | 0.17% | 0.02% | 0.01% |
| Mar 2026 | 59.2% | 39.5% | 1.1% | 0.19% | 0.02% | 0.01% |
| Apr 2026 | 59% | 39.4% | 1.3% | 0.29% | 0.02% | 0.01% |
| May 2026 | 59% | 39.5% | 1.3% | 0.19% | 0.02% | <0.01% |
| Jun 2026 | 59.2% | 39.6% | 1.1% | 0.19% | 0.02% | <0.01% |
| Jul 2026 | 63.9% | 35% | 0.94% | 0.17% | 0.01% | <0.01% |
| Aug 2026 | 59.2% | 39.6% | 1.1% | 0.13% | 0.02% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 7.5M | 0% | -4.7 points | |
| 2, held 2nd | 39.6% | 5M | +22.2% | +4.6 points | |
| 3, held 3rd | 1.1% | 135K | +22.7% | +0.1 points | |
| 4, held 4th | 0.13% | 16.2K | -18.2% | 0 points | |
| 5, held 5th | 0.02% | 1.9K | +18.8% | 0 points | |
| 6, held 6th | <0.01% | 1K | +13.6% | 0 points |
1.
Lichess59.2%
Held 1st. 7.5M estimated branded searches, 0% vs prior month. Share -4.7 points.
39.6%
Held 2nd. 5M estimated branded searches, +22.2% vs prior month. Share +4.6 points.
1.1%
Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
0.13%
Held 4th. 16.2K estimated branded searches, -18.2% vs prior month. Share 0 points.
5.
DGT0.02%
Held 5th. 1.9K estimated branded searches, +18.8% vs prior month. Share 0 points.
<0.01%
Held 6th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.
Compare search popularity between Chess.com and its closest rivals
Every comparison with Chess.com
5 comparisons
How has branded search demand for Chess.com changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Chess.com worldwide rose from 4.1M to 5M.
- Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among chess sets worldwide increased from 34.8% to 39.6%.
- Across the 11 months ending August 2026, Chess.com’s estimated Share of Search among chess sets worldwide peaked at 39.6% in August 2026 and was lowest at 34.8% in November 2025.
How did search popularity change for chess sets worldwide in August 2026?
5 changes
In August 2026, Chess.com gained estimated Share of Search among chess sets worldwide, from 35% to 39.6%.
In August 2026, Lichess lost estimated Share of Search among chess sets worldwide, from 63.9% to 59.2%.
Estimated monthly branded searches for Regency Chess worldwide fell 23.1% over 11 measured months, from 1.3K to 1K in August 2026.
Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
Estimated monthly branded searches for ChessBase worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.
How is Chess.com measured?
Brandwave collects information about searches that people make online using Chess.com’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- chess com
Do you work for Chess.com? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Chess.com your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.