Brandwave

ChessBase vs DGT:Which is searched more?

In August 2026, ChessBase had more branded searches than DGT among chess sets worldwide. ChessBase was estimated to have 135K branded searches compared to DGT’s 1.9K, and held a 1.1% Share of Search versus DGT’s 0.02%. These are worldwide searches for English-language branded terms.

Share of Search among chess sets worldwide in August 2026Which is more popular in search, ChessBase or DGT?
ChessBase1.1%135K searches
vs
DGT0.02%1.9K searches

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Which is more popular in search, ChessBase or DGT?

Compare the chess sets people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

ChessBase and DGT among chess sets worldwide, by month

Share of Search by month for ChessBase, DGT. The figures are in the table below the chart.

View monthly share of search table
MonthChessBaseDGT
Oct 20251.4%0.02%
Nov 20251.4%0.02%
Dec 20251.1%0.02%
Jan 20261.3%0.02%
Feb 20260.94%0.02%
Mar 20261.1%0.02%
Apr 20261.3%0.02%
May 20261.3%0.02%
Jun 20261.1%0.02%
Jul 20260.94%0.01%
Aug 20261.1%0.02%
Sep 2026——

How has the ChessBase and DGT comparison changed over the last 12 months?

  • ChessBase was ahead of DGT in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, ChessBase’s estimated Share of Search among chess sets worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 11 months ending August 2026, DGT’s estimated Share of Search among chess sets worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for chess sets worldwide in August 2026?

  1. Estimated monthly branded searches for DGT worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

  2. Estimated monthly branded searches for ChessBase worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using ChessBase’s and DGT’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ChessBase

1 branded search term

  • chessbase

DGT

1 branded search term

  • dgt chess

How the Brand Demand Index is measured

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