Brandwave

How popular isCash App in search?

In August 2026, there were an estimated 1.8M branded searches for Cash App worldwide which held steady over the last 11 months. Cash App holds 27.3% estimated Share of Search among prepaid cards worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Revolut59.6%
  2. Cash App27.3%
  3. Wise13%
  4. Paysafecard0.05%
  5. Skrill0.01%
  6. Neteller<0.01%
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Which prepaid cards compete with Cash App?

Cash App against prepaid cards worldwide, by month

Share of Search by month for Revolut, Cash App, Wise. The figures are in the table below the chart.

View monthly share of search table
MonthRevolutCash AppWisePaysafecardSkrillNeteller
Oct 202560.6%27.8%11.5%0.04%0.02%<0.01%
Nov 202556.2%31.1%12.7%0.04%0.02%<0.01%
Dec 202559%26.9%14%0.05%0.02%<0.01%
Jan 202659.6%27.4%12.9%0.04%0.02%<0.01%
Feb 202655.9%31.1%12.9%0.04%0.02%<0.01%
Mar 202660.2%27.6%12.1%0.04%0.02%<0.01%
Apr 202655.7%30.6%13.7%0.05%0.02%<0.01%
May 202659.8%27.7%12.4%0.04%0.02%<0.01%
Jun 202663%23.9%13%0.05%0.02%<0.01%
Jul 202663.4%23.8%12.6%0.05%0.01%<0.01%
Aug 202659.6%27.3%13%0.05%0.01%<0.01%
Sep 2026——————

  1. 1.Revolut

    59.6%

    Held 1st. 4M estimated branded searches, +0.33% vs prior month. Share -3.8 points.

  2. 2.Cash App

    27.3%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.4 points.

  3. 3.Wise

    13%

    Held 3rd. 874K estimated branded searches, +10% vs prior month. Share +0.4 points.

  4. 4.Paysafecard

    0.05%

    Held 4th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

  5. 5.Skrill

    0.01%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Neteller

    <0.01%

    Held 6th. 320 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Cash App and its closest rivals

How has branded search demand for Cash App changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Cash App worldwide held steady at 1.8M.
  • Across the 11 months ending August 2026, Cash App’s estimated Share of Search among prepaid cards worldwide decreased from 27.8% to 27.3%.
  • Across the 11 months ending August 2026, Cash App’s estimated Share of Search among prepaid cards worldwide peaked at 31.1% in February 2026 and was lowest at 23.8% in July 2026.

How did search popularity change for prepaid cards worldwide in August 2026?

  1. In August 2026, Cash App gained estimated Share of Search among prepaid cards worldwide, from 23.8% to 27.3%.

  2. In August 2026, Revolut lost estimated Share of Search among prepaid cards worldwide, from 63.4% to 59.6%.

  3. Estimated monthly branded searches for Paysafecard worldwide rose 24.1% over 11 measured months, from 2.9K to 3.6K in August 2026.

  4. Estimated monthly branded searches for Wise worldwide rose 15.2% over 11 measured months, from 759K to 874K in August 2026.

  5. Estimated monthly branded searches for Neteller worldwide fell 45.8% over 11 measured months, from 590 to 320 in August 2026.

  6. Estimated monthly branded searches for Skrill worldwide fell 32.3% over 11 measured months, from 1.3K to 880 in August 2026.

Where does Cash App compete?

Cash App is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Money transfer apps3rd of 66.2%Show ranking
Prepaid cards2nd of 627.3%Shown above

How is Cash App measured?

Brandwave collects information about searches that people make online using Cash App’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • cash app

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How the Brand Demand Index is measured

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