Brandwave

How popular isBudget in search?

In September 2026, there were an estimated 880 branded searches for Budget worldwide which held steady over the last 12 months. Budget holds 0.01% estimated Share of Search among car rental brands worldwide and is ranked 7th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hertz26%
  2. Avis21.2%
  3. Sixt21.2%
  4. Europcar17.4%
  5. Enterprise Rent-A-Car14.1%
  6. Thrifty0.02%
  7. Budget0.01%
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Where does Budget compete?

Budget is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car rental brands7th of 70.01%Shown below
Rental car companies6th of 60.01%Show ranking

Which car rental brands compete with Budget?

Budget against car rental brands worldwide, by month

Share of Search by month for Hertz, Avis, Sixt, Europcar, Enterprise Rent-A-Car, Budget. The figures are in the table below the chart.

View monthly share of search table
MonthHertzAvisSixtEuropcarEnterprise Rent-A-CarThriftyBudget
Oct 202529.8%24.3%16.3%16.3%13.3%0.02%<0.01%
Nov 202532.2%21.5%17.6%14.3%14.3%0.02%0.01%
Dec 202531.2%20.8%17.1%13.9%17.1%0.01%<0.01%
Jan 202630.5%24.9%16.7%16.7%11.1%0.02%<0.01%
Feb 202633%22.1%18.1%14.7%12.1%0.01%0.01%
Mar 202631.5%25.7%17.2%14.1%11.5%0.01%<0.01%
Apr 202628.7%23.5%19.2%15.7%12.8%0.01%<0.01%
May 202628.7%23.5%19.2%15.7%12.8%0.01%0.04%
Jun 202627.8%22.7%18.6%18.6%12.4%0.01%<0.01%
Jul 202626%21.2%21.2%17.3%14.2%0.01%<0.01%
Aug 202627%22.1%18%18%14.8%0.01%<0.01%
Sep 202626%21.2%21.2%17.4%14.1%0.02%0.01%

  1. 1.Hertz

    26%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -1 points.

  2. 2.Avis

    21.2%

    Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.9 points.

  3. 3.Sixt

    21.2%

    Moved from 4th to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +3.2 points.

  4. 4.Europcar

    17.4%

    Moved from 3rd to 4th. 1.5M estimated branded searches, -18% vs prior month. Share -0.6 points.

  5. 5.Enterprise Rent-A-Car

    14.1%

    Held 5th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.6 points.

  6. 6.Thrifty

    0.02%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Budget

    0.01%

    Held 7th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Budget and its closest rivals

Every comparison with Budget

How has branded search demand for Budget changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Budget worldwide held steady at 880.
  • Across the 12 months ending September 2026, Budget’s estimated Share of Search among car rental brands worldwide held steady, from <0.01% to 0.01%.

How did search popularity change for car rental brands worldwide in September 2026?

  1. In September 2026, Sixt overtook Europcar to rank 3rd among car rental brands worldwide, with 21.2% estimated Share of Search.

  2. In September 2026, Hertz lost estimated Share of Search among car rental brands worldwide, from 27% to 26%.

  3. In September 2026, Avis lost estimated Share of Search among car rental brands worldwide, from 22.1% to 21.2%.

  4. In September 2026, Europcar lost estimated Share of Search among car rental brands worldwide, from 18% to 17.4%.

  5. In September 2026, Enterprise Rent-A-Car lost estimated Share of Search among car rental brands worldwide, from 14.8% to 14.1%.

  6. Estimated monthly branded searches for Thrifty worldwide fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How is Budget measured?

Brandwave collects information about searches that people make online using Budget’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • budget nz

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How the Brand Demand Index is measured

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