Brandwave

How popular isBudget in search?

In September 2026, there were an estimated 1.5M branded searches for Budget worldwide which is down 18% over the last 12 months. Budget holds 14.5% estimated Share of Search among car rental brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hertz21.7%
  2. Avis17.7%
  3. Sixt17.7%
  4. Budget14.5%
  5. Europcar14.5%
  6. Enterprise Rent-A-Car11.8%
  7. Thrifty1.9%
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Where does Budget compete?

Budget is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Car rental brands4th of 714.5%Shown below
Rental car companies3rd of 617.7%Show ranking

Which car rental brands compete with Budget?

Budget against car rental brands worldwide, by month

Share of Search by month for Hertz, Avis, Sixt, Budget, Europcar, Enterprise Rent-A-Car. The figures are in the table below the chart.

View monthly share of search table
MonthHertzAvisSixtBudgetEuropcarEnterprise Rent-A-CarThrifty
Oct 202524.3%19.9%13.3%16.2%13.3%10.8%2.2%
Nov 202526.8%17.9%14.7%14.7%11.9%11.9%2%
Dec 202526.1%17.4%14.3%14.3%11.6%14.3%1.9%
Jan 202625.5%20.9%14%14%14%9.3%2.3%
Feb 202627.3%18.2%14.9%14.9%12.2%10%2.5%
Mar 202626.2%21.5%14.3%14.3%11.7%9.6%2.4%
Apr 202623.5%19.2%15.7%15.7%12.9%10.5%2.6%
May 202623.6%19.3%15.8%15.8%12.9%10.5%2.1%
Jun 202623%18.8%15.3%15.3%15.3%10.2%2.1%
Jul 202621.7%17.7%17.7%14.5%14.5%11.9%1.9%
Aug 202622.4%18.3%15%15%15%12.3%2%
Sep 202621.7%17.7%17.7%14.5%14.5%11.8%1.9%

  1. 1.Hertz

    21.7%

    Held 1st. 2.2M estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  2. 2.Avis

    17.7%

    Held 2nd. 1.8M estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  3. 3.Sixt

    17.7%

    Moved from 5th to 3rd. 1.8M estimated branded searches, 0% vs prior month. Share +2.8 points.

  4. 4.Budget

    14.5%

    Moved from 3rd to 4th. 1.5M estimated branded searches, -18% vs prior month. Share -0.4 points.

  5. 5.Europcar

    14.5%

    Moved from 4th to 5th. 1.5M estimated branded searches, -18% vs prior month. Share -0.4 points.

  6. 6.Enterprise Rent-A-Car

    11.8%

    Held 6th. 1.2M estimated branded searches, -18.7% vs prior month. Share -0.5 points.

  7. 7.Thrifty

    1.9%

    Held 7th. 201K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

Compare search popularity between Budget and its closest rivals

Every comparison with Budget

How has branded search demand for Budget changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Budget worldwide fell from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, Budget’s estimated Share of Search among car rental brands worldwide decreased from 16.2% to 14.5%.
  • Across the 12 months ending September 2026, Budget’s estimated Share of Search among car rental brands worldwide peaked at 16.2% in October 2025 and was lowest at 14% in January 2026.
  • Across the 12 months ending September 2026, Budget fell from 3rd to 4th among car rental brands worldwide.

How did search popularity change for car rental brands worldwide in September 2026?

  1. In September 2026, Sixt overtook Budget and Europcar to rank 3rd among car rental brands worldwide, with 17.7% estimated Share of Search.

  2. In September 2026, Hertz lost estimated Share of Search among car rental brands worldwide, from 22.4% to 21.7%.

  3. In September 2026, Avis lost estimated Share of Search among car rental brands worldwide, from 18.3% to 17.7%.

  4. Estimated monthly branded searches for Thrifty worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for Budget worldwide fell 18% over 12 measured months, from 1.8M to 1.5M in September 2026.

How is Budget measured?

Brandwave collects information about searches that people make online using Budget’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • budget car rental

Do you work for Budget? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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