How popular isBootstrap Farmer?
In September 2026, people searched for Bootstrap Farmer by name about 6,600 times worldwide, a 22.2% increase from the previous year. These searches made up 4.6% of all global propagator brand searches, placing Bootstrap Farmer fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about propagator brands, Bootstrap Farmer appeared in two of the five answers and was the second most recommended of the nine.
Bootstrap Farmer is the fourth most searched of 9 competitors and the second most recommended in AI answers.
- SankeyShare of searches 42.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
- Nutley'sShare of searches 28.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
- VIVOSUNShare of searches 23.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
- Bootstrap FarmerShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
- JiffyShare of searches 1.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top propagator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bootstrap Farmer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bootstrap Farmer is the second most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Garland4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- VIVOSUN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bootstrap Farmer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jiffy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vitopod2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stewart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EarlyGrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sankey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nutley's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about propagator brands
5 answers
Asked ChatGPT
“Which propagator brand should I buy?”
Asked ChatGPT
“What are the best propagator brands?”
Asked ChatGPT
“What's the best propagator brand for seed starting?”
Searched Google, AI Overview
“best propagator”
Searched Google, AI Overview
“seed propagator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which propagator brands compete with Bootstrap Farmer?
Share of searches by month for Sankey, Nutley's, VIVOSUN, Bootstrap Farmer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sankey | Nutley's | VIVOSUN | Bootstrap Farmer | Jiffy | EarlyGrow | Vitopod | Garland | Stewart |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 36.5% | 36.5% | 4.9% | 1.5% | 0.29% | 0.15% | 0.13% | 0.08% |
| Nov 2025 | 22.9% | 27.9% | 41.8% | 5.6% | 1.2% | 0.27% | 0.18% | 0.14% | 0.08% |
| Dec 2025 | 22.5% | 27.5% | 41.2% | 6.7% | 1.2% | 0.32% | 0.27% | 0.17% | 0.09% |
| Jan 2026 | 23.9% | 23.9% | 35.8% | 13.1% | 2% | 0.28% | 0.43% | 0.43% | 0.19% |
| Feb 2026 | 25.5% | 25.5% | 31.2% | 13.9% | 2.5% | 0.3% | 0.3% | 0.55% | 0.3% |
| Mar 2026 | 23.9% | 29.2% | 29.2% | 13.1% | 3.5% | 0.28% | 0.23% | 0.43% | 0.28% |
| Apr 2026 | 24.5% | 30% | 30% | 11% | 3.6% | 0.29% | 0.16% | 0.29% | 0.19% |
| May 2026 | 27.5% | 33.7% | 27.5% | 8.2% | 2.4% | 0.32% | 0.12% | 0.14% | 0.07% |
| Jun 2026 | 24.7% | 36.9% | 30.2% | 6% | 1.7% | 0.24% | 0.1% | 0.08% | 0.06% |
| Jul 2026 | 21.3% | 38.8% | 31.7% | 6.3% | 1.3% | 0.31% | 0.11% | 0.07% | 0.07% |
| Aug 2026 | 24.7% | 36.9% | 30.2% | 6% | 1.5% | 0.29% | 0.13% | 0.1% | 0.06% |
| Sep 2026 | 42.3% | 28.3% | 23.1% | 4.6% | 1.2% | 0.22% | 0.12% | 0.1% | 0.05% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 42.3% | 60.5K | +123.2% | +17.6 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 28.3% | 40.5K | 0% | -8.6 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 23.1% | 33.1K | 0% | -7.1 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 4.6% | 6.6K | 0% | -1.4 points | |
| 5, held 5th | 1.2% | 1.7K | 0% | -0.4 points | |
| 6, held 6th | 0.22% | 320 | 0% | -0.1 points | |
| 7, held 7th | 0.12% | 170 | +21.4% | 0 points | |
| 8, held 8th | 0.1% | 140 | +27.3% | 0 points | |
| 9, held 9th | 0.05% | 70 | 0% | 0 points |
1.Sankey
42.3%
Moved from 3rd to 1st. 60.5K estimated branded searches, +123.2% vs prior month. Share +17.6 points.
2.Nutley's
28.3%
Moved from 1st to 2nd. 40.5K estimated branded searches, 0% vs prior month. Share -8.6 points.
3.VIVOSUN
23.1%
Moved from 2nd to 3rd. 33.1K estimated branded searches, 0% vs prior month. Share -7.1 points.
4.6%
Held 4th. 6.6K estimated branded searches, 0% vs prior month. Share -1.4 points.
5.Jiffy
1.2%
Held 5th. 1.7K estimated branded searches, 0% vs prior month. Share -0.4 points.
0.22%
Held 6th. 320 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.Vitopod
0.12%
Held 7th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.
8.
Garland0.1%
Held 8th. 140 estimated branded searches, +27.3% vs prior month. Share 0 points.
9.
Stewart0.05%
Held 9th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Bootstrap Farmer and its closest rivals
Every comparison with Bootstrap Farmer
8 comparisons
How has branded search demand for Bootstrap Farmer changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bootstrap Farmer worldwide rose from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Bootstrap Farmer’s share of searches among propagator brands worldwide peaked at 13.9% in February 2026 and was lowest at 4.6% in September 2026.
How did search popularity change for propagator brands worldwide in September 2026?
5 changes
In September 2026, Sankey overtook Nutley's and VIVOSUN to become the leader among propagator brands worldwide, with 42.3% of the searches.
In September 2026, Nutley's lost share of searches among propagator brands worldwide, from 36.9% to 28.3%.
In September 2026, VIVOSUN lost share of searches among propagator brands worldwide, from 30.2% to 23.1%.
In September 2026, Bootstrap Farmer lost share of searches among propagator brands worldwide, from 6% to 4.6%.

Estimated monthly branded searches for Stewart worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are Bootstrap Farmer’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bootstrap Farmer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bootstrap farmer
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Is Bootstrap Farmer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.