Bootstrap Farmer vs Stewart:Which is more popular?
In September 2026, Bootstrap Farmer had more branded searches than Stewart among propagator brands worldwide. Bootstrap Farmer had about 6,600 branded searches, while Stewart had 70. Bootstrap Farmer made up 4.6% of all propagator brand searches we track, and Stewart accounted for 0.05%. When we asked ChatGPT and Google AI Overviews about propagator brands, Bootstrap Farmer and Stewart each appeared in two of the five answers. Bootstrap Farmer was mentioned before Stewart in two out of three answers.
Who do people search for more?
Bootstrap Farmer, about 94 searches for every 1 for Stewart
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Bootstrap Farmer, named ahead of Stewart in 2 of 3 answers
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Top propagator brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bootstrap Farmer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stewart was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bootstrap Farmer was listed before Stewart in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Garland4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- VIVOSUN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bootstrap Farmer2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Jiffy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vitopod2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stewart2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
EarlyGrow1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Sankey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nutley's0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about propagator brands
5 answers
Asked ChatGPT
“Which propagator brand should I buy?”
Asked ChatGPT
“What are the best propagator brands?”
Asked ChatGPT
“What's the best propagator brand for seed starting?”
Searched Google, AI Overview
“best propagator”
Searched Google, AI Overview
“seed propagator”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bootstrap Farmer or Stewart more popular in search?
This chart shows how often people search Google for Bootstrap Farmer and Stewart by name. Each line represents a brand's share of searches for all nine propagator brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Bootstrap Farmer, Stewart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sankey | Nutley's | VIVOSUN | Bootstrap Farmer | Jiffy | EarlyGrow | Vitopod | Garland | Stewart |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 36.5% | 36.5% | 4.9% | 1.5% | 0.29% | 0.15% | 0.13% | 0.08% |
| Nov 2025 | 22.9% | 27.9% | 41.8% | 5.6% | 1.2% | 0.27% | 0.18% | 0.14% | 0.08% |
| Dec 2025 | 22.5% | 27.5% | 41.2% | 6.7% | 1.2% | 0.32% | 0.27% | 0.17% | 0.09% |
| Jan 2026 | 23.9% | 23.9% | 35.8% | 13.1% | 2% | 0.28% | 0.43% | 0.43% | 0.19% |
| Feb 2026 | 25.5% | 25.5% | 31.2% | 13.9% | 2.5% | 0.3% | 0.3% | 0.55% | 0.3% |
| Mar 2026 | 23.9% | 29.2% | 29.2% | 13.1% | 3.5% | 0.28% | 0.23% | 0.43% | 0.28% |
| Apr 2026 | 24.5% | 30% | 30% | 11% | 3.6% | 0.29% | 0.16% | 0.29% | 0.19% |
| May 2026 | 27.5% | 33.7% | 27.5% | 8.2% | 2.4% | 0.32% | 0.12% | 0.14% | 0.07% |
| Jun 2026 | 24.7% | 36.9% | 30.2% | 6% | 1.7% | 0.24% | 0.1% | 0.08% | 0.06% |
| Jul 2026 | 21.3% | 38.8% | 31.7% | 6.3% | 1.3% | 0.31% | 0.11% | 0.07% | 0.07% |
| Aug 2026 | 24.7% | 36.9% | 30.2% | 6% | 1.5% | 0.29% | 0.13% | 0.1% | 0.06% |
| Sep 2026 | 42.3% | 28.3% | 23.1% | 4.6% | 1.2% | 0.22% | 0.12% | 0.1% | 0.05% |
How has the Bootstrap Farmer and Stewart comparison changed over the last 12 months?
3 findings
- Bootstrap Farmer was ahead of Stewart in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bootstrap Farmer’s share of searches among propagator brands worldwide moved from 4.9% to 4.6%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Stewart’s share of searches among propagator brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 90 to 70.
How did search popularity change for propagator brands worldwide in September 2026?
2 changes
In September 2026, Bootstrap Farmer lost share of searches among propagator brands worldwide, from 6% to 4.6%.

Estimated monthly branded searches for Stewart worldwide fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bootstrap Farmer’s and Stewart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bootstrap Farmer
1 branded search term
- bootstrap farmer
Stewart
1 branded search term
- stewart propagator
Other head-to-heads among propagator brands

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