Brandwave

How popular isBoost in search?

In September 2026, there were an estimated 49.5K branded searches for Boost worldwide which is up 22.2% over the last 12 months. Boost holds 4.6% estimated Share of Search among malt drinks worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milo76.3%
  2. Ovaltine18.6%
  3. Boost4.6%
  4. Complan0.33%
  5. Horlicks0.09%
  6. Bournvita<0.01%

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Which malt drinks compete with Boost?

Boost against malt drinks worldwide, by month

Share of Search by month for Milo, Ovaltine, Boost. The figures are in the table below the chart.

View monthly share of search table
MonthMiloOvaltineBoostComplanHorlicksBournvita
Oct 202573.3%21.9%4.4%0.32%0.1%<0.01%
Nov 202573.9%22.1%3.6%0.32%0.1%<0.01%
Dec 202570.4%25.7%3.5%0.3%0.1%<0.01%
Jan 202676.9%18.8%3.8%0.34%0.15%<0.01%
Feb 202679.7%16%3.9%0.28%0.15%<0.01%
Mar 202679.6%16%3.9%0.35%0.13%<0.01%
Apr 202682.1%13.5%4%0.29%0.1%<0.01%
May 202679.7%16%3.9%0.28%0.09%<0.01%
Jun 202684.8%11.4%3.4%0.25%0.08%<0.01%
Jul 202682.6%13.6%3.3%0.3%0.08%<0.01%
Aug 202682%13.5%4.1%0.3%0.08%<0.01%
Sep 202676.3%18.6%4.6%0.33%0.09%<0.01%

  1. 1.Milo

    76.3%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -5.7 points.

  2. 2.Ovaltine

    18.6%

    Held 2nd. 201K estimated branded searches, +21.8% vs prior month. Share +5.1 points.

  3. 3.Boost

    4.6%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  4. 4.Complan

    0.33%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Horlicks

    0.09%

    Held 5th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Bournvita

    <0.01%

    Held 6th. 20 estimated branded searches, +100% vs prior month. Share 0 points.

Compare search popularity between Boost and its closest rivals

Every comparison with Boost

How has branded search demand for Boost changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Boost worldwide rose from 40.5K to 49.5K.
  • Across the 12 months ending September 2026, Boost’s estimated Share of Search among malt drinks worldwide peaked at 4.6% in September 2026 and was lowest at 3.3% in July 2026.

How did search popularity change for malt drinks worldwide in September 2026?

  1. In September 2026, Ovaltine gained estimated Share of Search among malt drinks worldwide, from 13.5% to 18.6%.

  2. In September 2026, Boost gained estimated Share of Search among malt drinks worldwide, from 4.1% to 4.6%.

  3. In September 2026, Milo lost estimated Share of Search among malt drinks worldwide, from 82% to 76.3%.

  4. Estimated monthly branded searches for Bournvita worldwide rose 100% over 12 measured months, from 10 to 20 in September 2026.

  5. Estimated monthly branded searches for Complan worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Horlicks worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How is Boost measured?

Brandwave collects information about searches that people make online using Boost’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • boost drink

Do you work for Boost? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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