Brandwave

How popular isBlueBrixx?

In October 2026, people searched for BlueBrixx by name about 450,000 times worldwide, a 45.3% decrease from the previous year. These searches made up 3.8% of all global building block toy brand searches, placing BlueBrixx second out of eight brands. When we asked both ChatGPT and Google AI Overviews about building block toy brands, BlueBrixx appeared in one of the four answers and was the fourth most recommended of the eight.

Search and AI answers in October 2026

BlueBrixx is the second most searched of 8 competitors and the fourth most recommended in the AI answers we collected.

  1. LEGOShare of searches 92.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. BlueBrixxShare of searches 3.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  3. MegaShare of searches 1.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  4. K'NEXShare of searches 0.92%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  5. CaDAShare of searches 0.47%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

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Top building block toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BlueBrixx was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. BlueBrixx is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LEGO1st
  2. CaDA2nd
  3. Mega3rd
  4. BlueBrixx4th
  5. K'NEX5th
  6. COBI5th
  7. Brickmania–
  8. Sluban–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LEGO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mega3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CaDA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • COBI2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BlueBrixx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • K'NEX1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brickmania0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sluban0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about building block toy brands

4 answers

  • Asked ChatGPT

    “What are the best LEGO alternatives?”

    1. 1LEGO
    2. 2CaDA
    3. 3BlueBrixx
    4. 4Mega
    5. 5COBI

  • Asked ChatGPT

    “Which building block sets are best for kids?”

    1. 1LEGO
    2. 2Mega

  • Asked ChatGPT

    “What are the best building block sets for adults?”

    1. 1LEGO
    2. 2CaDA

  • Searched Google, AI Overview

    “building blocks”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lego alternatives”

    1. 1LEGO
    2. 2CaDA
    3. 3Mega
    4. 4K'NEX
    5. 5COBI

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for BlueBrixx compared with other building block toy brands worldwide?

BlueBrixx against building block toy brands worldwide, by month

Share of searches by month for LEGO, BlueBrixx. The figures are in the table below the chart.

View monthly share of searches table
MonthLEGOBlueBrixxMegaK'NEXCaDABrickmaniaCOBISluban
Nov 202592.8%4.6%1.1%0.75%0.22%0.28%0.13%0.12%
Dec 202594.4%3.1%1.1%0.62%0.34%0.19%0.12%0.13%
Jan 202694.8%2.6%1.2%0.52%0.42%0.23%0.12%0.13%
Feb 202694.1%3.1%1.1%0.63%0.39%0.34%0.15%0.13%
Mar 202693.2%3.8%1.1%0.76%0.47%0.34%0.14%0.15%
Apr 202694%3.1%1.1%0.63%0.48%0.34%0.16%0.13%
May 202694.9%2.6%0.93%0.63%0.39%0.28%0.14%0.15%
Jun 202694.5%3.1%0.96%0.51%0.39%0.28%0.13%0.13%
Jul 202695.1%2.1%1.1%0.63%0.39%0.35%0.14%0.16%
Aug 202694.4%2.6%1.3%0.63%0.48%0.28%0.16%0.15%
Sep 202694.2%3.1%1.1%0.63%0.39%0.28%0.13%0.15%
Oct 202692.9%3.8%1.3%0.92%0.47%0.34%0.16%0.15%

  1. 1.LEGO

    92.9%

    Held 1st. 11.1M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.BlueBrixx

    3.8%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  3. 3.Mega

    1.3%

    Held 3rd. 153K estimated branded searches, +19.5% vs prior month. Share +0.2 points.

  4. 4.K'NEX

    0.92%

    Held 4th. 110K estimated branded searches, +48.6% vs prior month. Share +0.3 points.

  5. 5.CaDA

    0.47%

    Held 5th. 56.2K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

  6. 6.Brickmania

    0.34%

    Held 6th. 40.5K estimated branded searches, +22.4% vs prior month. Share +0.1 points.

  7. 7.COBI

    0.16%

    Moved from 8th to 7th. 18.6K estimated branded searches, +18.2% vs prior month. Share 0 points.

  8. 8.Sluban

    0.15%

    Moved from 7th to 8th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between BlueBrixx and its closest rivals

Every comparison with BlueBrixx

7 comparisons

How has branded search demand for BlueBrixx changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for BlueBrixx worldwide fell from 823K to 450K.
  • Across the 12 months ending October 2026, BlueBrixx’s share of searches among building block toy brands worldwide decreased from 4.6% to 3.8%.
  • Across the 12 months ending October 2026, BlueBrixx’s share of searches among building block toy brands worldwide peaked at 4.6% in November 2025 and was lowest at 2.1% in July 2026.

How did search popularity change for building block toy brands worldwide in October 2026?

6 changes

  1. In October 2026, BlueBrixx gained share of searches among building block toy brands worldwide, from 3.1% to 3.8%.

  2. In October 2026, LEGO lost share of searches among building block toy brands worldwide, from 94.2% to 92.9%.

  3. In October 2026, COBI rose from 8th to 7th among building block toy brands worldwide.

  4. In October 2026, Sluban fell from 7th to 8th among building block toy brands worldwide.

  5. Estimated monthly branded searches for CaDA worldwide rose 40.7% over 12 measured months, from 39.9K to 56.2K in October 2026.

  6. Estimated monthly branded searches for Mega worldwide fell 22.7% over 12 measured months, from 198K to 153K in October 2026.

How are BlueBrixx’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using BlueBrixx’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bluebrixx

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How the Brand Demand Index is measured

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