BlueBrixx vs Mega:Which is more popular?
In October 2026, BlueBrixx had more branded searches than Mega among building block toy brands worldwide. BlueBrixx had about 450,000 branded searches, while Mega had 153,000. BlueBrixx made up 3.8% of all building block toy brand searches we track, and Mega accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about building block toy brands, Mega appeared in three of the four answers and BlueBrixx in one. Mega was mentioned before BlueBrixx in two out of three answers that named either.
Who do people search for more?
BlueBrixx, about 3 searches for every 1 for Mega
Who does AI mention more?
Mega, mentioned in 3 of 4 answers, BlueBrixx in 1
Who does AI recommend more?
Mega, named ahead of BlueBrixx in 2 of 3 answers
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Top building block toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mega was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. BlueBrixx was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Mega was listed before BlueBrixx in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LEGO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Mega3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
CaDA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
COBI2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- BlueBrixx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
K'NEX1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Brickmania0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sluban0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about building block toy brands
4 answers
Asked ChatGPT
“What are the best LEGO alternatives?”
Asked ChatGPT
“Which building block sets are best for kids?”
Asked ChatGPT
“What are the best building block sets for adults?”
Searched Google, AI Overview
“building blocks”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“lego alternatives”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Is BlueBrixx or Mega more popular in search?
This chart shows how often people search Google for BlueBrixx and Mega by name. Each line represents a brand's share of searches for all eight building block toy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for BlueBrixx, Mega. The figures are in the table below the chart.
View monthly share of searches table
| Month | LEGO | BlueBrixx | Mega | K'NEX | CaDA | Brickmania | COBI | Sluban |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 92.8% | 4.6% | 1.1% | 0.75% | 0.22% | 0.28% | 0.13% | 0.12% |
| Dec 2025 | 94.4% | 3.1% | 1.1% | 0.62% | 0.34% | 0.19% | 0.12% | 0.13% |
| Jan 2026 | 94.8% | 2.6% | 1.2% | 0.52% | 0.42% | 0.23% | 0.12% | 0.13% |
| Feb 2026 | 94.1% | 3.1% | 1.1% | 0.63% | 0.39% | 0.34% | 0.15% | 0.13% |
| Mar 2026 | 93.2% | 3.8% | 1.1% | 0.76% | 0.47% | 0.34% | 0.14% | 0.15% |
| Apr 2026 | 94% | 3.1% | 1.1% | 0.63% | 0.48% | 0.34% | 0.16% | 0.13% |
| May 2026 | 94.9% | 2.6% | 0.93% | 0.63% | 0.39% | 0.28% | 0.14% | 0.15% |
| Jun 2026 | 94.5% | 3.1% | 0.96% | 0.51% | 0.39% | 0.28% | 0.13% | 0.13% |
| Jul 2026 | 95.1% | 2.1% | 1.1% | 0.63% | 0.39% | 0.35% | 0.14% | 0.16% |
| Aug 2026 | 94.4% | 2.6% | 1.3% | 0.63% | 0.48% | 0.28% | 0.16% | 0.15% |
| Sep 2026 | 94.2% | 3.1% | 1.1% | 0.63% | 0.39% | 0.28% | 0.13% | 0.15% |
| Oct 2026 | 92.9% | 3.8% | 1.3% | 0.92% | 0.47% | 0.34% | 0.16% | 0.15% |
How has branded search for BlueBrixx and Mega changed worldwide over the last 12 months?
3 findings
- BlueBrixx was ahead of Mega in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BlueBrixx’s share of searches among building block toy brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending October 2026, Mega’s share of searches among building block toy brands worldwide moved from 1.1% to 1.3%, and its estimated monthly branded searches moved from 198K to 153K.
How did search popularity change for building block toy brands worldwide in October 2026?
2 changes
In October 2026, BlueBrixx gained share of searches among building block toy brands worldwide, from 3.1% to 3.8%.
Estimated monthly branded searches for Mega worldwide fell 22.7% over 12 measured months, from 198K to 153K in October 2026.
How are BlueBrixx’s and Mega’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using BlueBrixx’s and Mega’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among building block toy brands
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