Brandwave

BlueBrixx vs Sluban:Which is more popular?

In October 2026, BlueBrixx had more branded searches than Sluban among building block toy brands worldwide. BlueBrixx had about 450,000 branded searches, while Sluban had 18,100. BlueBrixx made up 3.8% of all building block toy brand searches we track, and Sluban accounted for 0.15%. When we asked ChatGPT and Google AI Overviews about building block toy brands, BlueBrixx appeared in one of the four answers and Sluban in none.

Among building block toy brands worldwide in October 2026

Who do people search for more?

BlueBrixx, about 25 searches for every 1 for Sluban

BlueBrixx 450K searchesSluban 18.1K searches

Who does AI mention more?

BlueBrixx, mentioned in 1 of 4 answers, Sluban in 0

BlueBrixx in 1 of 4Sluban in 0 of 4

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Top building block toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, BlueBrixx was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Sluban did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LEGO1st
  2. CaDA2nd
  3. Mega3rd
  4. BlueBrixx4th
  5. K'NEX5th
  6. COBI5th
  7. Brickmania–
  8. Sluban–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LEGO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mega3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • CaDA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • COBI2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • BlueBrixx1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • K'NEX1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brickmania0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Sluban0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about building block toy brands

4 answers

  • Asked ChatGPT

    “What are the best LEGO alternatives?”

    1. 1LEGO
    2. 2CaDA
    3. 3BlueBrixx
    4. 4Mega
    5. 5COBI

  • Asked ChatGPT

    “Which building block sets are best for kids?”

    1. 1LEGO
    2. 2Mega

  • Asked ChatGPT

    “What are the best building block sets for adults?”

    1. 1LEGO
    2. 2CaDA

  • Searched Google, AI Overview

    “building blocks”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “lego alternatives”

    1. 1LEGO
    2. 2CaDA
    3. 3Mega
    4. 4K'NEX
    5. 5COBI

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is BlueBrixx or Sluban more popular in search?

This chart shows how often people search Google for BlueBrixx and Sluban by name. Each line represents a brand's share of searches for all eight building block toy brands we track, month by month, from English-language searches worldwide.

BlueBrixx and Sluban among building block toy brands worldwide, by month

Share of searches by month for BlueBrixx, Sluban. The figures are in the table below the chart.

View monthly share of searches table
MonthLEGOBlueBrixxMegaK'NEXCaDABrickmaniaCOBISluban
Nov 202592.8%4.6%1.1%0.75%0.22%0.28%0.13%0.12%
Dec 202594.4%3.1%1.1%0.62%0.34%0.19%0.12%0.13%
Jan 202694.8%2.6%1.2%0.52%0.42%0.23%0.12%0.13%
Feb 202694.1%3.1%1.1%0.63%0.39%0.34%0.15%0.13%
Mar 202693.2%3.8%1.1%0.76%0.47%0.34%0.14%0.15%
Apr 202694%3.1%1.1%0.63%0.48%0.34%0.16%0.13%
May 202694.9%2.6%0.93%0.63%0.39%0.28%0.14%0.15%
Jun 202694.5%3.1%0.96%0.51%0.39%0.28%0.13%0.13%
Jul 202695.1%2.1%1.1%0.63%0.39%0.35%0.14%0.16%
Aug 202694.4%2.6%1.3%0.63%0.48%0.28%0.16%0.15%
Sep 202694.2%3.1%1.1%0.63%0.39%0.28%0.13%0.15%
Oct 202692.9%3.8%1.3%0.92%0.47%0.34%0.16%0.15%

How has branded search for BlueBrixx and Sluban changed worldwide over the last 12 months?

3 findings
  • BlueBrixx was ahead of Sluban in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, BlueBrixx’s share of searches among building block toy brands worldwide moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 823K to 450K.
  • Across the 12 months ending October 2026, Sluban’s share of searches among building block toy brands worldwide moved from 0.12% to 0.15%, and its estimated monthly branded searches moved from 22.2K to 18.1K.

How did search popularity change for building block toy brands worldwide in October 2026?

2 changes

  1. In October 2026, BlueBrixx gained share of searches among building block toy brands worldwide, from 3.1% to 3.8%.

  2. In October 2026, Sluban fell from 7th to 8th among building block toy brands worldwide.

How are BlueBrixx’s and Sluban’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BlueBrixx’s and Sluban’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BlueBrixx

1 branded search term

  • bluebrixx

Sluban

1 branded search term

  • sluban

How the Brand Demand Index is measured

Other head-to-heads among building block toy brands

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