How popular isBlue Sky in search?
In September 2026, people searched for Blue Sky by name about 6,600 times worldwide, an 18.5% decrease from the previous year. These searches made up 1.1% of all global planner brand searches, placing Blue Sky sixth out of ten brands. These are worldwide searches for English-language branded terms.
Hobonichi60.7%
The Happy Planner18.1%
Erin Condren8.2%
Panda Planner5.5%
Passion Planner3.7%- Blue Sky1.1%
Full Focus1.1%
Day Designer0.89%
Clever Fox0.59%
Leuchtturm19170.21%
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Which planner brands compete with Blue Sky?
Share of searches by month for Hobonichi, The Happy Planner, Erin Condren, Panda Planner, Passion Planner, Blue Sky. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hobonichi | The Happy Planner | Erin Condren | Panda Planner | Passion Planner | Blue Sky | Full Focus | Day Designer | Clever Fox | Leuchtturm1917 |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 23.4% | 12.8% | 8.5% | 5.7% | 2.1% | 2.1% | 1.4% | 1.1% | 0.26% |
| Nov 2025 | 39.6% | 21.7% | 14.6% | 11.9% | 5.3% | 2% | 2% | 1.3% | 1.3% | 0.32% |
| Dec 2025 | 45.6% | 20.5% | 13.7% | 5% | 6.1% | 2.7% | 2.7% | 1.2% | 1.8% | 0.44% |
| Jan 2026 | 46% | 20.5% | 11.3% | 7.6% | 6.2% | 2.3% | 2.8% | 1.2% | 1.5% | 0.67% |
| Feb 2026 | 31.3% | 21% | 11.5% | 25.6% | 4.2% | 1.5% | 2.3% | 1% | 1.2% | 0.35% |
| Mar 2026 | 23.6% | 23.6% | 12.9% | 28.9% | 3.9% | 1.4% | 2.6% | 1.4% | 1.4% | 0.23% |
| Apr 2026 | 22% | 22% | 22% | 22% | 5.4% | 2% | 2% | 1.6% | 1.1% | 0.26% |
| May 2026 | 17.8% | 26.6% | 17.8% | 26.6% | 4.4% | 1.9% | 2.4% | 1.3% | 1.1% | 0.21% |
| Jun 2026 | 18.7% | 28% | 18.7% | 22.9% | 4.6% | 1.7% | 2.5% | 1.1% | 1.4% | 0.49% |
| Jul 2026 | 23.7% | 28.8% | 19.4% | 15.8% | 4.7% | 2.1% | 2.6% | 1.2% | 1.4% | 0.26% |
| Aug 2026 | 56.3% | 16.8% | 11.3% | 7.6% | 3.4% | 1.5% | 1.2% | 0.83% | 0.83% | 0.24% |
| Sep 2026 | 60.7% | 18.1% | 8.2% | 5.5% | 3.7% | 1.1% | 1.1% | 0.89% | 0.59% | 0.21% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60.7% | 368K | 0% | +4.4 points | |
| 2, held 2nd | 18.1% | 110K | 0% | +1.3 points | |
| 3, held 3rd | 8.2% | 49.5K | -33.1% | -3.1 points | |
| 4, held 4th | 5.5% | 33.1K | -33.1% | -2.1 points | |
| 5, held 5th | 3.7% | 22.2K | 0% | +0.3 points | |
| 6, held 6th | 1.1% | 6.6K | -33.3% | -0.4 points | |
| 7, held 7th | 1.1% | 6.6K | -18.5% | -0.1 points | |
| 8, moved from 9th to 8th | 0.89% | 5.4K | 0% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 0.59% | 3.6K | -33.3% | -0.2 pointsmoved from 8th to 9th | |
| 10, held 10th | 0.21% | 1.3K | -18.8% | 0 points |
60.7%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share +4.4 points.
18.1%
Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +1.3 points.
8.2%
Held 3rd. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.1 points.
5.5%
Held 4th. 33.1K estimated branded searches, -33.1% vs prior month. Share -2.1 points.
3.7%
Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.Blue Sky
1.1%
Held 6th. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
1.1%
Held 7th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.
0.89%
Moved from 9th to 8th. 5.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
0.59%
Moved from 8th to 9th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
0.21%
Held 10th. 1.3K estimated branded searches, -18.8% vs prior month. Share 0 points.
Compare search popularity between Blue Sky and its closest rivals
Every comparison with Blue Sky
9 comparisons
How has branded search demand for Blue Sky changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Blue Sky worldwide fell from 8.1K to 6.6K.
- Across the 12 months ending September 2026, Blue Sky’s share of searches among planner brands worldwide decreased from 2.1% to 1.1%.
- Across the 12 months ending September 2026, Blue Sky’s share of searches among planner brands worldwide peaked at 2.7% in December 2025 and was lowest at 1.1% in September 2026.
How did search popularity change for planner brands worldwide in September 2026?
6 changes
In September 2026, Hobonichi gained share of searches among planner brands worldwide, from 56.3% to 60.7%.
In September 2026, The Happy Planner gained share of searches among planner brands worldwide, from 16.8% to 18.1%.
In September 2026, Erin Condren lost share of searches among planner brands worldwide, from 11.3% to 8.2%.
In September 2026, Panda Planner lost share of searches among planner brands worldwide, from 7.6% to 5.5%.
In September 2026, Day Designer rose from 9th to 8th among planner brands worldwide.
In September 2026, Clever Fox fell from 8th to 9th among planner brands worldwide.
How are Blue Sky’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Blue Sky’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- blue sky planner
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