Brandwave

How popular isBicycle in search?

In September 2026, there were an estimated 74K branded searches for Bicycle worldwide which is up 22.3% over the last 12 months. Bicycle holds 3.2% estimated Share of Search among poker sets worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Da Vinci43.4%
  2. PokerStars43.4%
  3. WSOP5.9%
  4. Copag3.9%
  5. Bicycle3.2%
  6. KEM0.29%
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Which poker sets compete with Bicycle?

Bicycle against poker sets worldwide, by month

Share of Search by month for Da Vinci, PokerStars, WSOP, Copag, Bicycle. The figures are in the table below the chart.

View monthly share of search table
MonthDa VinciPokerStarsWSOPCopagBicycleKEM
Oct 202535.5%52.7%7.1%1.7%2.6%0.35%
Nov 202535.5%52.6%7.1%1.7%2.6%0.43%
Dec 202535%51.8%7%1.7%3.8%0.63%
Jan 202635.3%52.3%7.1%1.7%3.2%0.52%
Feb 202635.5%52.6%7.1%1.7%2.6%0.52%
Mar 202635.1%52%7%1.7%3.9%0.35%
Apr 202635.2%52.1%7.1%2.1%3.2%0.35%
May 202635.2%52.1%7.1%2.1%3.2%0.35%
Jun 202637.6%45.7%11.2%2.3%2.8%0.37%
Jul 202637.4%45.4%11.2%2.2%3.4%0.45%
Aug 202638.2%46.4%9.3%2.3%3.4%0.38%
Sep 202643.4%43.4%5.9%3.9%3.2%0.29%
  1. 1.Da Vinci

    43.4%

    Moved from 2nd to 1st. 1M estimated branded searches, +21.5% vs prior month. Share +5.2 points.

  2. 2.PokerStars

    43.4%

    Moved from 1st to 2nd. 1M estimated branded searches, 0% vs prior month. Share -3 points.

  3. 3.WSOP

    5.9%

    Held 3rd. 135K estimated branded searches, -32.8% vs prior month. Share -3.5 points.

  4. 4.Copag

    3.9%

    Moved from 5th to 4th. 90.5K estimated branded searches, +82.8% vs prior month. Share +1.6 points.

  5. 5.Bicycle

    3.2%

    Moved from 4th to 5th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.KEM

    0.29%

    Held 6th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.1 points.

Compare search popularity between Bicycle and its closest rivals

How has branded search demand for Bicycle changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Bicycle worldwide rose from 60.5K to 74K.
  • Across the 12 months ending September 2026, Bicycle’s estimated Share of Search among poker sets worldwide increased from 2.6% to 3.2%.
  • Across the 12 months ending September 2026, Bicycle’s estimated Share of Search among poker sets worldwide peaked at 3.9% in March 2026 and was lowest at 2.6% in February 2026.
  • Across the 12 months ending September 2026, Bicycle fell from 4th to 5th among poker sets worldwide.

How did search popularity change for poker sets worldwide in September 2026?

  1. In September 2026, Da Vinci overtook PokerStars to become the leader among poker sets worldwide, with 43.4% estimated Share of Search.

  2. In September 2026, Copag overtook Bicycle to rank 4th among poker sets worldwide, with 3.9% estimated Share of Search.

  3. In September 2026, WSOP lost estimated Share of Search among poker sets worldwide, from 9.3% to 5.9%.

  4. In September 2026, PokerStars lost estimated Share of Search among poker sets worldwide, from 46.4% to 43.4%.

  5. Estimated monthly branded searches for Bicycle worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  6. Estimated monthly branded searches for KEM worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

How is Bicycle measured?

Brandwave collects information about searches that people make online using Bicycle’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • bicycle cards

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How the Brand Demand Index is measured

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Is Bicycle your brand?

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