How popular isBenepass in search?
In August 2026, there were an estimated 14.9K branded searches for Benepass worldwide which is up 49.8% over the last 11 months. Benepass holds 67.3% estimated Share of Search among flexible employee benefits platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which flexible employee benefits platforms compete with Benepass?
Share of Search by month for Benepass, Ben, Espresa, Forma. The figures are in the table below the chart.
View monthly share of search table
| Month | Benepass | Ben | Espresa | Forma | Compt |
|---|---|---|---|---|---|
| Oct 2025 | 51.6% | 23% | 19.4% | 5.7% | 0.21% |
| Nov 2025 | 55.6% | 20.2% | 17.1% | 6.9% | 0.18% |
| Dec 2025 | 65.8% | 15.3% | 11.2% | 7.5% | 0.18% |
| Jan 2026 | 68.8% | 14% | 11.5% | 5.4% | 0.21% |
| Feb 2026 | 69% | 16.2% | 9.5% | 5.2% | 0.15% |
| Mar 2026 | 62.6% | 22.1% | 10.4% | 4.6% | 0.27% |
| Apr 2026 | 66.4% | 18.9% | 9.1% | 5.4% | 0.25% |
| May 2026 | 61.8% | 20.8% | 12.5% | 4.7% | 0.17% |
| Jun 2026 | 65.7% | 18.2% | 11% | 4.8% | 0.26% |
| Jul 2026 | 67.1% | 16.9% | 11.3% | 4.5% | 0.22% |
| Aug 2026 | 67.3% | 16.8% | 11.3% | 4.5% | 0.18% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 67.3% | 14.9K | -0.27% | +0.2 points | |
| 2, held 2nd | 16.8% | 3.7K | -1.3% | -0.1 points | |
| 3, held 3rd | 11.3% | 2.5K | -0.8% | 0 points | |
| 4, held 4th | 4.5% | 990 | 0% | 0 points | |
| 5, held 5th | 0.18% | 40 | -20% | 0 points |
1.
Benepass67.3%
held 1st · 14.9K estimated branded searches · -0.27% vs prior month · +0.2 points
2.
Ben16.8%
held 2nd · 3.7K estimated branded searches · -1.3% vs prior month · -0.1 points
3.
Espresa11.3%
held 3rd · 2.5K estimated branded searches · -0.8% vs prior month · 0 points
4.
Forma4.5%
held 4th · 990 estimated branded searches · 0% vs prior month · 0 points
5.
Compt0.18%
held 5th · 40 estimated branded searches · -20% vs prior month · 0 points
Compare search popularity between Benepass and its closest rivals
How has branded search demand for Benepass changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Benepass worldwide rose from 9.9K to 14.9K.
- Across the 11 months ending August 2026, Benepass’ estimated Share of Search among flexible employee benefits platforms worldwide increased from 51.6% to 67.3%.
- Across the 11 months ending August 2026, Benepass’ estimated Share of Search among flexible employee benefits platforms worldwide peaked at 69% in February 2026 and was lowest at 51.6% in October 2025.
How did search popularity change for flexible employee benefits platforms worldwide in August 2026?
4 changes
Benepass’ estimated Share of Search among flexible employee benefits platforms worldwide has gained ground for 3 months in a row, from 61.8% to 67.3% in August 2026.
Ben’s estimated Share of Search among flexible employee benefits platforms worldwide has lost ground for 3 months in a row, from 20.8% to 16.8% in August 2026.
Estimated monthly branded searches for Espresa worldwide fell 33.4% over 11 measured months, from 3.7K to 2.5K in August 2026.
Estimated monthly branded searches for Forma worldwide fell 10% over 11 measured months, from 1.1K to 990 in August 2026.
How is Benepass measured?
Brandwave collects information about searches that people make online using Benepass’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- benepass
- benepass app
- benepass benefits
- getbenepass com
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Is Benepass your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.