Brandwave

How popular isBe Lenka in search?

In August 2026, there were an estimated 73.7K branded searches for Be Lenka worldwide which is down 14.3% over the last 11 months. Be Lenka holds 9.8% estimated Share of Search among barefoot and minimalist shoe brands worldwide and is ranked 4th of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Vivobarefoot55.4%
  2. Xero Shoes19.1%
  3. Lems11.4%
  4. Be Lenka9.8%
  5. Wildling Shoes3.6%
  6. Freet0.63%
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Which barefoot and minimalist shoe brands compete with Be Lenka?

Be Lenka against barefoot and minimalist shoe brands worldwide, by month

Share of Search by month for Vivobarefoot, Xero Shoes, Lems, Be Lenka, Wildling Shoes. The figures are in the table below the chart.

View monthly share of search table
MonthVivobarefootXero ShoesLemsBe LenkaWildling ShoesFreet
Oct 202554.7%19.1%10.3%11.7%3.7%0.55%
Nov 202555%18.7%11.1%11.8%3%0.42%
Dec 202557.8%16.8%14.1%8.7%2.2%0.44%
Jan 202659.4%17%11.6%8.8%2.7%0.46%
Feb 202656.6%19%12%8.2%3.7%0.52%
Mar 202657.4%17%10.3%8.7%6%0.52%
Apr 202662.2%17%8.4%8.6%3.3%0.58%
May 202658.7%19.7%9.6%8.3%3.1%0.57%
Jun 202659.2%19.6%9.4%8.1%3%0.64%
Jul 202659.4%20.2%9.8%7%3.1%0.59%
Aug 202655.4%19.1%11.4%9.8%3.6%0.63%
Sep 2026——————

  1. 1.Vivobarefoot

    55.4%

    held 1st · 418K estimated branded searches · -2.6% vs prior month · -4 points

  2. 2.Xero Shoes

    19.1%

    held 2nd · 144K estimated branded searches · -1% vs prior month · -1.1 points

  3. 3.Lems

    11.4%

    held 3rd · 86.1K estimated branded searches · +22.3% vs prior month · +1.7 points

  4. 4.Be Lenka

    9.8%

    held 4th · 73.7K estimated branded searches · +46.5% vs prior month · +2.8 points

  5. 5.Wildling Shoes

    3.6%

    held 5th · 27.5K estimated branded searches · +22.1% vs prior month · +0.5 points

  6. 6.Freet

    0.63%

    held 6th · 4.7K estimated branded searches · +11.8% vs prior month · 0 points

Compare search popularity between Be Lenka and its closest rivals

How has branded search demand for Be Lenka changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Be Lenka worldwide fell from 86K to 73.7K.
  • Across the 11 months ending August 2026, Be Lenka’s estimated Share of Search among barefoot and minimalist shoe brands worldwide decreased from 11.7% to 9.8%.
  • Across the 11 months ending August 2026, Be Lenka’s estimated Share of Search among barefoot and minimalist shoe brands worldwide peaked at 11.8% in November 2025 and was lowest at 7% in July 2026.
  • Across the 11 months ending August 2026, Be Lenka fell from 3rd to 4th among barefoot and minimalist shoe brands worldwide.

How did search popularity change for barefoot and minimalist shoe brands worldwide in August 2026?

  1. In August 2026, Be Lenka gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 7% to 9.8%.

  2. In August 2026, Lems gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 9.8% to 11.4%.

  3. In August 2026, Wildling Shoes gained estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 3.1% to 3.6%.

  4. In August 2026, Vivobarefoot lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 59.4% to 55.4%.

  5. In August 2026, Xero Shoes lost estimated Share of Search among barefoot and minimalist shoe brands worldwide, from 20.2% to 19.1%.

  6. Estimated monthly branded searches for Freet worldwide rose 17% over 11 measured months, from 4K to 4.7K in August 2026.

How is Be Lenka measured?

Brandwave collects information about searches that people make online using Be Lenka’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • be lenka
  • be lenka barefoot
  • be lenka shoes
  • belenka

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How the Brand Demand Index is measured

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